PPC.
Trademark Law – What Search Marketers Should Know, Part 2
Here we cover important tips and tactics by online intellectual property attorneys and legal counsels for the search engines, for both protecting your own trademark material and respecting…
Are Your Media Efforts Making a Mess of Your PPC Campaigns?
Your paid search campaigns do not exist in a vacuum. A PPC campaign is affected by other, non-search media efforts. A consistent…
Yahoo Panama Morphing Into Google
Yahoo announced today that it is changing to the max bid and quality score method of bid pricing in Sweden – interesting…
Getting a Jump on the Business Intelligence Imperative
Listen up marketers: Learn to love charts, graphs and data. There's gold in all that business intelligence you possess, and it's the…
Search and the Law: Attorney Deborah Wilcox
As part of a series looking at Internet and intellectual property law, Deborah Wilcox, co-chair of a national intellectual property litigation practice,…
Search and the Law: Attorney Clarke Douglas Walton
As part of a series looking at Internet and intellectual property law, Clarke Douglas Walton, an attorney and former VP of an…
Search Ads Fared Poorly in Trust Study
We’re disappointed to learn that search ads fared poorly in Nielsen’s survey of over 26,000 internet users worldwide. Just 34% of these…
Yahoo Sponsored Listings Allowing Site Blocking
Yahoo announced it is broadening its Traffic Quality Features for its sponsored ads in an email today. Apparently you are now able…
Breaking Down Silos: Specialization With Integration
For any search marketer working with large enterprises or agencies, it's the toughest job they face. How tough? Makes changing bids on…
Branding Steers Search Beyond Direct Response
CMOs build brands. Who does Direct Response? White mice, search marketers, and Pavlov's dogs. Another myth destroyed in this week's Search Ads.
Search Marketers Stock in Trade? Not Trading Stocks.
Portfolio management no longer strikes fear into the hearts of search marketers. Find out why changing bids doesn't make the marketer.
Forbes Looks at Click Fraud – and Doesn’t Sensationalize It!
Most of the time, when a mainstream media publication writes a story about click fraud, it’s filled with sensational attempts to instill…
The Benefits Centralized SEM Management in Large Organizations
What would you need to do to convince the necessary people in your large organization that a unified, integrated approach to paid…
Everything You Assumed About Search Is About to Change
As soon as search marketing old timers think they've got search all figured out, something changes. Sometimes it's as simple as a…
SEW Experts: Everything You Assumed About Search Is About to Change
In today’s Search Ads column, “Everything You Assumed About Search Is About to Change,” Resolution Media’s Matt Spiegel ponders the constant change…
Yahoo Adds New Features To Panama
Yahoo announced new features for its paid search product and its interface, Panama, according to the Yahoo blog. Twenty ads per ad…
What People Reveal
What people reveal…depends on the venue. When you attend a family gathering, your discussion is surely different than among business colleagues. The…
Tips for Being a Great PPC Client
Tony Wright tells you what it takes to be a great PPC client, getting the most out of the client-agency relationship.
Can PPC Help Your Organic Rankings?
Often the question is asked “Do PPC listings affect your organic rankings?” or “Will Google apply bonus points to your organic rankings…
Can PPC Listings Affect Organic Rankings?
The simple answer is no. Despite this, one of the best ways to increase your organic traffic is to start an aggressive…
The Long Tail Is Dead — Long Live the Long Tail
Search is not the well-kept secret it once was, and targeting the long tail is becoming hard to do. Tony Wright has…
Google, Yahoo Launch Click Fraud Resource Centers
Google has launched a new Ad Traffic Quality Resource Center to educate AdWords advertisers about the dangers of click fraud and Google’s…
Google’s Local Search Land Grab
Google wants to digitize local search information, and Tony Wright tells you how you can help.
Microsoft adCenter Could Win the Search Battle
Tony Wright thinks Microsoft adCenter can win the search wars if it can scale the audience.
PR Pros Make Great Search Marketers
Tony Wright tells you why public relations pros make the best search marketers and wants to convince more of them to participate…
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