PPC.
How Google Instant Search Will Impact Advertisers
Google Instant search won't necessarily be the same boon for advertisers as it is for mobile users.
PPC Roundup: 3 New Features Every PPC Manager Should Try Now
Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting."
43 Paid Search Marketing Tools (And When To Use Them)
Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even…
What’s the Value of a Paid Search Impression?
Tie conversion metrics to paid search impressions with this incredibly useful tool for determining the true value of your paid search campaigns.
Make Google AdWords Bidding Features Work for You
What works best for your PPC campaign? A look at AdWords' latest feature, Enhanced CPC, plus a recap of manual CPC bidding,…
The Growing Importance of Search Networks and Partnerships
Understand traffic sources and how the search engines are set up. Out-optimize your competition. Maximize your accounts.
How to Review Keyword Ideas Presented by the Opportunities Tab in AdWords
Best practices for reviewing the keyword suggestions contained within this often overlooked tool within AdWords.
Modified Broad Match — Broad Match as it Should Be
You should be making extensive use of modified broad match in your PPC campaigns. And here's why.
Making the Leap: The Paid Search Marketing Toolbox
No one has the time or budget to use every tool in the paid search technology landscape. Choosing the right tool is…
7 Golden Rules for Paid Search Copy
Using these seven tips will help get your PPC ads some real attention and get the right kind of clicks.
Claim Your SERP Real Estate With Google’s Product Extension Ads
A quick guide on how advertisers can leverage Google's Product Extension feature within AdWords and display product images and details in line…
After the Click: What Products Do Your Users Actually Buy?
Understanding user behavior, and having the most granular data available, can give you the advantage and help drive business in PPC and…
Details on How the Yahoo/MSN Merger Will Affect Your PPC Campaign
Latest update and tips on the upcoming merger, plus what it means for your adCenter and Yahoo PPC accounts.
What’s the ‘A’ In CPA For Display?
With the ability to track the entire purchase path, marketers now have the ability to negotiate and define what an "action" is…
Paid Search Success Needs Great E-mail Marketing
When developing your PPC strategy, don't forget about e-mail. Use your keyword, ad, and landing page data to improve conversions.
Google Ratings: Could they Change Your Business?
This extension allows brands the ability to take over more space on the page while introducing a more dynamic call to action.
Remarketing: Online’s Misunderstood Conversion Tool
Despite unfounded or exaggerated fears, remarketing actually works! Get educated on retargeting and turn your prospects into customers.
Facebook PPC: Finally, True Demographic Targeting! (Part 2)
How to optimize for the best possible ROI in your Facebook PPC campaign.
3 Techniques to Avoid the High Cost of Free Search Marketing Tools
Don't let people, process, or platforms stand between you and better paid search results. A challenge to all SEWatch readers.
One Ad vs. Many: Understanding Placement Targeted Ads on Google’s Content Network
Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement…
How to Avoid Lost Impression Share Due to Budget
Knowing these tricks can ensure that you use the money you have to capture the maximum volume possible for your best performing…
How to Compare Your PPC Performance to Your Competitors
Strategies for building traffic and expanding your reach with your PPC campaigns. Opportunities await.
Paid Search Management: Campaign Organization, Part 3
An in-depth look at two special considerations that will help you get the most out of your Microsoft adCenter account campaigns.
Are Yahoo and Bing Rushing Integration?
A few Yahoo/Microsoft search alliance integration woes we can look forward to, and what will need to improve.
Yahoo, Microsoft Search Alliance Explained
Latest info on PPC account transition for advertisers, including timeline, benefits, and options.
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