PPC.
What’s the ‘A’ In CPA For Display?
With the ability to track the entire purchase path, marketers now have the ability to negotiate and define what an "action" is…
Paid Search Success Needs Great E-mail Marketing
When developing your PPC strategy, don't forget about e-mail. Use your keyword, ad, and landing page data to improve conversions.
Google Ratings: Could they Change Your Business?
This extension allows brands the ability to take over more space on the page while introducing a more dynamic call to action.
Remarketing: Online’s Misunderstood Conversion Tool
Despite unfounded or exaggerated fears, remarketing actually works! Get educated on retargeting and turn your prospects into customers.
Facebook PPC: Finally, True Demographic Targeting! (Part 2)
How to optimize for the best possible ROI in your Facebook PPC campaign.
3 Techniques to Avoid the High Cost of Free Search Marketing Tools
Don't let people, process, or platforms stand between you and better paid search results. A challenge to all SEWatch readers.
One Ad vs. Many: Understanding Placement Targeted Ads on Google’s Content Network
Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement…
How to Avoid Lost Impression Share Due to Budget
Knowing these tricks can ensure that you use the money you have to capture the maximum volume possible for your best performing…
How to Compare Your PPC Performance to Your Competitors
Strategies for building traffic and expanding your reach with your PPC campaigns. Opportunities await.
Paid Search Management: Campaign Organization, Part 3
An in-depth look at two special considerations that will help you get the most out of your Microsoft adCenter account campaigns.