PPC.
Hacking AdWords – Who Said Black Hat Was Just Organic?
Drugs. Viagra. Online casinos. Yes, even AdWords isn't impervious to black hat techniques.
Click Fraud Grows to 22.3% in Q3 2010
Click Forensics reported yesterday that the overall industry average click fraud rate rose to 22.3 percent, up from 18.6 percent in Q2…
It’s True: Optimizing PPC Campaigns for Quality Score is Still Important
Some simple tips for optimizing your campaigns to improve quality score.
Why You Should Combine Your PPC & SEO Strategies
Here's how advertisers can develop a search strategy that effectively coordinates paid and organic listings.
Using Conversion Funnels to Improve Your Conversion Rate
How you can apply data from Search Funnel reports in AdWords to improve your conversion rate and overall PPC performance.
3 adCenter Optimization Tips
It has finally happened. At least a portion of your Yahoo paid search traffic is now running through Microsoft's adCenter platform. Here's…
Remarketing Non-Traditionally
These ideas may appear to be slightly off the beaten path, but they are innovative and successful ways to utilize remarketing technology…
Flu Search Query Trends in Google — Paid Search Opportunity?
Google is trying to get ready for the upcoming flu season, and in the process, it seems they've created a market for…
How to Transition your Yahoo PPC Account to MSN adCenter
A simple walk-through guide for PPC advertisers transitioning from Yahoo Search Marketing to Microsoft adCenter.
Using AdWords Segments To Increase PPC ROI
A new and little-known feature called Segments can take your campaign performance to the next level. Here's how.