PPC.
Will a New Tier of Search Advertising Providers Emerge?
Google and Microsoft will dominate paid search in 2011, but we'll see a new category of search providers differentiate themselves from the…
The Challenge of Parenting Single-Keyword Ad Groups
Here's how advertisers can provide "only-child"-style attention to all of their keywords, customized, highly relevant ad copy, and landing pages scaled across…
Radical LinkedIn B2B #PPC: Targeting Competitor’s Employees
A step-by-step LinkedIn PPC targeting tutorial to finger competitors' employees in a tight grid of job titles, geographic location, and places of…
How to Execute a Flawless Ad Copy Test in AdWords
Ad copy strategies and the steps required to confidently execute the test within Google AdWords.
Click Fraud Falls in Q4 2010
The overall click fraud rate for Q4 2010 fell to 19.1 percent, down from 22.3 percent in Q3 2010 but still higher…
Google AdWords Display URL Changes: Boon or Bust?
News of this puzzling modification to AdWords has been greeted with a negative reaction from the search marketing community. It's hard to…
Automate Your AdWords Management with Automated Rules, Part 1
This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's how to…
The Dawn of Paid Search Without Keywords
We've seen dramatic departures in every step of how you advertise on Google. These changes underlie some of the key trends that…
Search and Display — Piece by Piece in 2011
Marketers must begin pulling together pieces from search and display to build a holistic picture and approach. Some notes and tips on…
5 AdWords Tips for Monitoring Your Trademarks — A Client’s Success Story
Some valuable legal information that every search marketer, and especially those advertising using Google AdWords, should pay attention to.