PPC.
Inside the adCenter Quality Score — Or Should We Call It Competitive Score?
Exploring the attributes of the adCenter Quality Score, how these scores affect your performance, and how you can optimize your account for…
Geotargeting: A Great Local Search Option
Breaking out separate geotargeted campaigns is a great tactic that will quickly improve the performance of any national Google AdWords account. Here…
How Social Media Affects Paid Search
As AdWords and +1 evolves, Google will monetize not just what you do, but who you are. We've only seen the tip…
Goodbye, AdWords Position Preference… We Hardly Knew Ye
If you were still using the AdWords Position Preference feature, now is the perfect time to re-evaluate your current AdWords strategies.
Making That Leap From Search to Display
Display is growing more quickly than search, but search is still growing and is a larger segment than display. Search and display…
5 Ways to Push Through the Proverbial PPC Wall
Ideas for how you can press on and find new and exciting ways to maximize your PPC performance when you feel there…
Easier Negative Keyword Management in AdWords
Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Here's how to…
A 12-Step Program to Improve Your CTR
Before a PPC ad can generate a conversion, it needs to generate a click. If you want to improve your CTR, these…
New Features Coming to adCenter — Including Quality Scores
There are some great changes coming to the adCenter platform. These new features will streamline the management of adCenter accounts and make…
3 Tips to Use Paid Search for a Complex Sale
Successfully targeting learners vs. buyers requires different approaches. These tips will help you reach your prospects when they're ready to learn.