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Paid search and performance media: strategy, platform updates, and getting more from every click. 1,911 articles
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Google updates Popular Products report in Merchant Center

Google has made changes to the Popular Products report within Merchant Center. These changes took effect at the end of June 2026.…

By Sachin Patel · 01 Sep 2026

PPC

Bing tests sponsored results within its Copilot results

Bing is now testing sponsored results within its AI Overview/Copilot results. This is the first time we’ve seen sponsored results appear directly…

By Sachin Patel · 31 Aug 2026

PPC

Google tests AI-generated review summaries in sponsored results

Google is now testing AI-generated review summaries within sponsored results, shown under the heading “What Customers Love” followed by an AI-generated summary…

By Sachin Patel · 31 Aug 2026

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Google tests inline shopping ads carousel within AI Mode content

Google continues making changes to AI Mode in recent days. Today, Brodie Clark spotted another test google is now showing an ads…

By Sachin Patel · 28 Aug 2026

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5 best Google Ads conferences worth the investment in 2026 and 2027

It is surprisingly difficult to find a serious Google Ads conference. Search for one and you will meet the usual conference-list problem:…

By Radu Tyrsina · 27 Aug 2026

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Google tests new tab menu below sponsored results heading

Google is testing a new tab menu under sponsored results. We spotted this new variation today when searching a query, with new…

By Sachin Patel · 27 Aug 2026

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Google tests AI-generated descriptions for ads in AI Mode

Google is testing another change to how ads appear in AI Mode. Previously, we spotted sitelinks showing up within these ads. Today,…

By Sachin Patel · 26 Aug 2026

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Google changes call lead charging policy for Local Services Ads

Google has informed Local Services Ads customers that the charging policy for call leads will change starting October 1, 2026. The major…

By Sachin Patel · 25 Aug 2026

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Google tests new loading animation for sponsored ads on mobile

Google is testing a new animation for sponsored ads on mobile. When a user searches for something, the sponsored results now show…

By Sachin Patel · 25 Aug 2026

PPC

Bing tests bold https in sponsored result URLs

Bing is testing bold URLs for sponsored results, though the entire URL isn’t bold  just the “https” portion appears in bold. Previously,…

By Sachin Patel · 25 Aug 2026