PPC.
Google expands AI Max for search campaigns
Google is expanding AI Max for Search campaigns, giving advertisers new tools to test changes to budgets, ROI targets, and campaign settings…
Google Merchant Center warns advertisers about image size requirements
Google has been sending emails to Merchant Center advertisers about a change coming to product image requirements. Starting January 31, 2027, Google…
Google rolls out updates to google tag and tag manager
Google has rolled out several updates to its tagging tools, aimed at making it easier for advertisers to measure website performance and…
Google tests highlighted sponsored results on mobile
Google is testing a highlighted background for its sponsored results and the section beneath them on mobile. I spotted this while searching…
Google Ads adds bidding option for loyalty program members
Google Ads has added dedicated toggles for loyalty program members within its customer retention settings, separate from lapsed customer bidding. This was…
Google Ads now proactively suggests sitelinks
Google Ads is now showing sitelink suggestions to account owners. Previously, this wasn’t available; account owners had to add sitelinks manually rather…
New Enhanced Matching setting spotted in Google Ads
Google Ads is testing a new Enhanced Matching option for Customer Match. Based on the screenshot shared by Joey Bidner on LinkedIn,…
Bing tests multiple images within a single ad result
This week, Bing tested large images in its search results, and now I spotted another change multiple images appearing within a single…
Google tests telling users an ad was AI-made
Google is now testing a feature that shows users when an ad was created using AI. This appears with the “About this…
Google Ads expands AI-generated aspect ratios for PMax video ads
Google Ads is expanding asset optimization for Performance Max video ads. Using generative AI, Google Ads can now create missing aspect ratios…