Google Ads has added dedicated toggles for loyalty program members within its customer retention settings, separate from lapsed customer bidding.
This was spotted by Arpan Banerjee on LinkedIn, who shared a screenshot.
He wrote: “Google Ads’ customer retention settings now include dedicated toggles for loyalty program members, separate from lapsed customer bidding.”
Here is the screenshot of how it looks.
Google Ads is now giving advertisers the ability to set separate, higher bids specifically for loyalty program members, along with the option to display loyalty benefits in eligible markets.
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