PPC.
Google Merchant Center for agencies now supports 1,000 linked accounts
The Google Merchant Center Help document was recently updated with new information. GMC for agencies can now link up to 1,000 client…
Microsoft Bing tests large images for ads, and it could dramatically boost CTR
Bing is testing large images for ads appearing at the top of its search results page. I spotted this yesterday. Last year,…
Google sponsored ads now show star ratings
Google is testing a new addition to sponsored results on mobile, displaying a website’s overall rating out of 5. We spotted this…
Google tests replacing Sponsored Store with Featured Store in SERP
Google is testing a new heading for its sponsored store section, swapping “Sponsored” for “Featured Store,” with a new subheading that reads…
Bing tests See more and Visit site buttons for sponsored results
Bing is testing new “See more” and “Visit site” buttons appearing for sponsored results. We spotted this yesterday, with these buttons showing…
Google tests sponsored results with new subheading
Google is now testing a change that displays the websites name directly under sponsored results. Normally, sponsored results just carry the “Sponsored…
AI Mode ads now show non-clickable sitelinks
Google is testing sitelinks appearing in ads in AI Mode. This is the first time we’ve seen this style of ad the…
Google tests blue hyperlinks in sponsored results ads
Google keeps rolling out changes to its Shopping and sponsored results ads. Last week, we saw AI-generated descriptions being tested in shopping…
Google tests AI-generated descriptions in Shopping ads
Google is testing AI-generated descriptions in Shopping and product ads. This follows a similar test spotted last month in regular sponsored text…
Google Ads Rolls Out Live Test Of Strong Match Labels
Google is testing a “Strongest match” or “Strong match” label on certain search ads. This one is confirmed Google’s Ginny Marvin announced…