PPC.
5 Tips for Writing Winning PPC Ads
How using clear, easy to understand language, as well as vivid, emotional language, plus focusing on the intent behind your keywords, having…
Google Ups Ad Rotation Period to 90 Days, Offers Opt Out
Power to the PPC people! Google has changed course on the AdWords ad rotation change, following massive outcry from advertisers – including…
It’s Time to Give Microsoft adCenter a Try
If you’re like a lot of PPC advertisers, you’re probably spending most of your time on Google AdWords, probably because it sends…
4 Secrets About Paid Search Agencies
To get the most out a paid search agency, you should understand that, like any business, a search agency needs to make…
How to Easily Get More Ad Traffic on Yahoo & Bing
A number of adCenter feature enhancements have recently launched to give more insight into lost impression opportunities. Below are some of the…
Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes
More advertisers are taking advantage of Google’s Display Network in their online advertising mix. And, as when you begin to use any…
Where Are Your Website Visitors Coming From Just Now?
Your AdWords traffic can arrive from two different universes: search and display. Since the visitors are different, your ads need to be…
Downloads & Pivot Tables for AdWords Analysis
You spend time extracting data about AdWords campaigns to send to your clients, your boss, and other stakeholders. But more important is…
Using Personification to Boost Your PPC Ad’s CTR
Personification works wonders in mass media advertising, sales letters, and poetry. So why not pay-per-click advertising? Learn how testing a more personified…
Google Tests “Ads Related to” Notation Above PPC Ads
Google is testing the insertion of a new line of text located above the top block of paid search advertisements. The "Ads…