Google Ads has made Automotive Model Feeds available to original equipment manufacturers (OEMs). In the beta, the feature is known as “Vehicle Top Ads.” This new ad format lets vehicle manufacturers show their range of vehicles in Google Search results, complete with images and other relevant details.
Advertisers using this feature can show vehicle images, pricing, and key specifications alongside their standard text ads.
Here is a comparison of Google Search results on desktop and mobile, showing sponsored ads for a “Vorato Sedan” with images and pricing, powered by Automotive Model Feeds.
Requirements to join the beta
To take part in the beta program, advertisers must:
- Be an OEM brand
- Run active Search campaigns
- Provide a valid Automotive Model Feed
The feature is currently available in the United States, Canada, Australia, and the United Kingdom.
How it works
Google automatically matches the data in the Model Feed with relevant search queries and text ads.
How to remove these ads
Advertisers who want to stop showing these ads can go to the “Business Data” section of their Google Ads account and delete the corresponding feed.
This gives car manufacturers a more visual way to appear in search, putting vehicle images, prices, and specs directly in front of shoppers before they click.
This was spotted by ppcnewsfeed.
Start the conversation by posting the first comment