Google ordered to let rivals into its ad-tech walled garden
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months…
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months…
Google’s new Spend Benchmarks report shows how your ad spend compares with similar businesses. But the…
SEO NewsGoogle has reduced the eligibility requirement for Search Profiles by 90% since June, opening the feature…
AI SearchGoogle is upgrading Search Live’s conversations and language switching, giving publishers another reason to examine what…
The U.S. beta lets shoppers ask product questions inside YouTube ads. It starts with eligible Demand…
AI SearchThe limited US pilot lets shoppers question a business-sponsored AI agent before visiting the advertiser’s website.
SEOGoogle is now showing an AI Mode button directly within the search bar above results, a…
Bing is testing view counts within its Shopping tab results, though it's unclear how the numbers…
SEOBing is testing a new 'One Last Step' human verification screen before displaying search results, part…
PPCGoogle AI Mode is now showing ad descriptions at the bottom of the page, a new…
Google is testing a new design for the “Find related products and services” section on mobile.…
SEO NewsGoogle is promoting its selfie video sign-in option directly on the Google homepage. A new nudge…
AI SearchThe $1.8 billion company is expanding into content production and advertising, giving marketers more to assess…