Simply take all the opportunity and threat keywords from above and estimate how difficult it will be to improve ranking for these keywords using a tool like SEOmoz's keyword difficulty estimator. Do you do SEO for a brand involved in a straight...
For example, changing a URL can result in an immediate drop in ranking. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote this saying in his seminal book "On War".
It takes constant monitoring to keep your website ranking well and performing at top-notch levels. This isn't an if question. Robust online marketing is imperative for survival in a web-driven world. The question every business professional must...
Next thing you know, there you were, all pretty and shiny ranking at the top, bringing in the big bucks. As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this...
This post will cover a number of local ranking factors (and potential factors) for Graph Search. It's clearly a ranking factor. While testing Local Graph Search, check-ins clearly seemed to be a ranking factor.
We can't allow ourselves to be pigeonholed in executing the same tactics over time, when ranking first in the SERP now involves more than building links. Although it's still premature to talk about "ranking" on Google Now's information cards, we...
Or worse, you're a multinational company, but your country level top-level domain is making ranking outside of your country an issue, even when it ranks fairly well within the country. It can sometimes be annoying when you're searching for a...
So often people in our industry get stuck on analytics and ranking reports to prove their value. In this past few weeks my company has met with several potential clients and partners whom, whether they know it or not, have all been burned by SEO...
This step could be as simple as realizing your backlink profile is significantly smaller than your competitors or those who are out ranking you for a specific term. As search engines have changed what they are looking for, the efforts we make as...
Google's algorithms ultimately determine match rates, quality scores, and ranking in their marketplaces. product listing ad (PLA) channel, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or...
And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...
Eric Enge wrote a great piece on Author Rank (a hypothetical – at least right now – ranking of author authority), in which he talks about article velocity, an "awesome quotient" I agree with and something akin to a measure of article virility (how...
Plus, when you're good at what you do, no one asks "Hey, how are you ranking for credit cards as a girl? Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech...
If you clicked a high-ranking link and then clicked back to the search results, they increased the number of results from 10 to 12. Are you seeing less than 10 results in your Bing search results? There's a reason for that.
This is non-essential content that will likely carry a duplicated title element and should at the least contain a canonical tag in the page source of each page promoting the ranking focus to the absolute page.
In March 2013, Americans viewed a record 13.2 billion video ads, with Google sites ranking first with 2.3 billion ads. In February 2013, Americans viewed 9.9 billion video ads, with Google Sites ranking first with its all-time high of 2.2 billion ads.
Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt about information that is tied to verified profiles ranking higher than "anonymous" content in search results, Google+ and authorship...
As you think about ranking for brand terms, and even non-brand terms, it is important to keep an eye on your Pinterest profile too. After all, they have large numbers of users and are still growing, thanks in part to innovations on each platform.
Google’s 200 Ranking Factors: The Complete List – BacklinkoGood compilation of ranking factors/signals – some proven and some "SEO nerd speculation. Will multiple internal links with the same anchor text hurt a site's ranking?
Three years ago, in April 2010, they indicated the speed of your website is a ranking factor. While certainly a ranking factor site owners should be concerned with, the most important consideration Google notes on site speed is that site speed...
