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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    According to Google's ranking principles, how useful a user finds a search result goes a long way in determining the rank your page will earn. However, if the fire department's blog has a post that talks about how your store donated free eyewear to...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  3. How Google Pigeon Impacted Local Queries, and What You Can Do

    One of the things Google said happened in the Pigeon update was an improved distance and ranking parameters. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer showing in the seven...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    You can plug in any URL and see what the competitors are ranking for, he said. We still have Google Trends, we still have page-level data, we still have ranking data, and more. In this session at BrightEdge’s Share 14 event, brands like Groupon...