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  1. Nomenclature: The Industry Case For and Against SEO

    Things like Universal, Panda, Encrypted Search and Google SPYW keeps us on our toes," Odden said. So, if we're looking for a new name for SEO, particularly after the Panda algorithm change improved the ranking of high-quality content, then I'd...

  2. The End of Link Building as We've Known and Loved it

    The past couple of years have made us all aware of the growing importance of social media, and Google's Panda update made it common knowledge that other types of user behavior could be a factor in search engine rankings.

    Published
  3. Google ‘Search Plus’ and Our Ever Decreasing Circles

    Google themselves talk more often about the importance of engagement metrics and explicit user feedback, with the Panda update of 2011 being the first algorithm update to openly factor user feedback. Earlier this week Google rolled out Search Plus...

  4. 7 Social Media & SEO Tactics Businesses Will Adopt in 2012

    But we all know what happened to that with Google’s Panda update! So, in retrospect, Panda was a timely and much needed update from Google. Some of these tactics already have been adopted by select companies, but this year we’ll see mass adoption...

  5. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Grehan believes Google’s Panda was a blessing in disguise. Grehan said, "When you have 80% of your traffic (revenue) coming from one source (Google) and a Panda comes along and takes it away, what were you thinking about in the first place?

  6. Online Video Trends in 2011: From YouTube Mobile to Major Redesign

    To make sure that most of its users, partners, and advertisers embraced this redesign, YouTube provided an early preview, code named Cosmic Panda, on July 7, 2011. With 20/20 hindsight, it’s relatively easy to identify the top online video trends...

  7. Biggest Search Events of 2011 & Predictions for 2012

    Google's Panda algorithm change was all about improving the quality of search results. The Google Panda Update We ran a poll on SEOptimise in order to find out. While the biggest search impact of 2011 might not come as much of a surprise, some...