With Penguin and Panda there's a real need to build links that help humans, not solely designed for search engines (which would be manipulative). It's astonishing how often a potential client contacts me about link building for their site, only to...
This is a penalty, not the algorithm, so not a Panda issue. While Panda is an algorithmic change that addresses sites that have thin content, there is also a manual site action that can be applied to your site that means someone on the Webspam Team...
Google's Penguin/Panda algorithm changes combined with the sheer volume of content being produced, makes PR a much larger component to effective SEO. Getting your company's brand and employees exposed through media and social channels is incredibly...
Beside Panda updates Google began to first give marketers a clear signal of increased focus on quality content with is Structured Data report in Google Webmaster Tools. Over the last 12 months we have witnessed a content marketing explosion and a...
But Matt points out that if you look at Google’s quarterly statements, Panda actually caused revenue to drop. I have seen a lot of accusations after Panda and Penguin that Google is just trying to increase its revenue, and let me just confront that...
Pages like this, if not handled with best SEO practices, could fall under Panda. Bloomingdale's is a leader in fashion in the brick and mortar world. But how does a store with history back to the 1800s adapt to the new online world?
This is going to be the summer of change on Google, and this article has only touched on some of the items known to be part of the Penguin and Panda algorithms and the coming attractions. Why Content Marketing is the New SEO".
This is good for news aggregators and other sites that reuse content appropriately and have been hit hard by the Panda filter. Google's Distinguished Engineer Matt Cutts recently stated that Google is actually pulling back on Panda because of too...
Panda They are looking for some additional signals for sites that are in the "gray area" or "border zone", and looking for other signals that suggest the site truly is high quality, so it will help those sites who have been previously impacted by...
The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout algorithm. It's been a crazy couple of years for SEO. We've seen the rise of unnatural links manual penalties.
No Panda, Penguin, or any other cute furry creatures back then, nope! The problem for Google is these sites provided little value for Google's users, so Google decided to deal with them by putting out the Panda Update, part of which deals with thin...
International brands who have had their site punished through the Google Panda and Penguin updates after entering into agreements with some of the largest and most renowned SEO companies in the U.S.and Canada.
Since then Panda iterations have had SEO practitioners reinforcing similar "content is king" mantras, and have had SEO doomsayers laughing maniacally at how SEO is dead (once again! While Google's Panda updates did help define "better content...
Over time the most popular topics have changed as well; for example in 2011 Panda was a big concern. Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was more around owned media...
And the 2011 Earth Day Google Doodle was interactive, featuring nine different animated animals – including a panda, penguin, and bear. So much, in fact, Google created a "sightseeing checklist" to make sure you don't miss anything.
The study didn't mention why, but I suspect Google Panda has something to do with that. Have you been adding content to your site since Panda hit? Over the past several years, Google has been all about speed.
Panda punched spun articles and gibberish content in the head, which was a wake up call. Good, normal people got slammed by Panda and Penguin. The industry's reputation affects all of us, and the question demands an answer.
Step 2: Panda-Proof Your Website In the days before Panda, you could take a really bad website, stuff it with keywords, point the right links to it and rank number one for "name any keyword. Steps to Panda-proofing a site include:
While traffic metrics probably fall more under Panda than Penguin, the lines between the two are increasingly blurring to a point where the two will shortly become indistinguishable. Panda has already been subsumed into the core algorithm and...
One of the biggest challenges that SEO marketers have faced, before and after Panda/Penguin, has been with content management systems (CMS). With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda...
