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  1. Defining Authorship: The Difference Between Contributors and Guest Authors

    It's similar to PageRank in the amount of misconceptions that are beginning to swirl around the buzzword. Everyone loves to speculate on Author Rank and its effect on the SERPs long term. To add to the hype, people are completely misunderstanding...

  2. Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

    The issue became much better known in February, after a UK flower site, Interflora, embarked on a huge advertorial campaign with links that passed PageRank. Search engine wise you should make sure that if links are paid, that is, if money changed...

  3. Penguin 2.0 Forewarning: The Google Perspective on Links

    This notion is at the very core of the original PageRank thesis. First and foremost, I don't work for Google. This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed.

  4. The Link Building Book: A Must-Read for Newbie & Experienced SEOs [Review]

    I'm happy to see him ask that we not use Toolbar PageRank as a reliable metric, only as a potential indicator of quality that needs to be examined in conjunction with other metrics. PageRank Next we get to PageRank, which is such a misunderstood...