If your penalty is in regards to an on-site issue, such as selling links that pass PageRank, then you need to remove or nofollow those links. If your website has received a manual penalty notice from Google, then your first step is to repair the...
Most sites have no Toolbar PageRank, are not indexed in Google and if they are, they don't rank for the brand/URL or any snippets from the homepage. We all know that. However, in the rush to get those rankings (that lead to converting traffic of...
Google assigns weight or authority to links using its own PageRank currency, but like any currency it is limited and that means that we all have to work hard to earn it from sites that have, over time, built up enough to go around.
This notion is at the very core of the original PageRank thesis. First and foremost, I don't work for Google. This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed.
Press websites refuse to link out, even to accredited sources and webmasters nofollow links in case they "leak PageRank" or link to a "bad neighborhood". This will be the first time that this many Meetup groups of marketing professionals, brand...
Ever since Google introduced PageRank in 1998, we've all been taught to look at link metrics, whether it's PageRank itself, SEOmoz's Domain Authority, Majestic's CitationFlow, etc. A lot has changed in the search engine optimization (SEO) industry...
In addition, you don’t want to inhibit the flow of PageRank through your site. I use my programming skills on a regular basis in SEO, and especially when performing SEO audits. Various helpful SEO tools can be incredibly helpful in assisting your...
Author Rank is more variable than PageRank when it comes to recognizing topic diversification. After all, unlike PageRank, it's difficult to increase Author Rank, but extremely easy to decrease it. It's no longer a matter of if Author Rank will be...
I'm happy to see him ask that we not use Toolbar PageRank as a reliable metric, only as a potential indicator of quality that needs to be examined in conjunction with other metrics. PageRank Next we get to PageRank, which is such a misunderstood...
A former member of Matt Cutts team said that “relevance is the new PageRank”, which makes sense. Internal links are a great way to manage relevancy signals and PageRank flow throughout a site, but linking to additional internal sources of quality...
Google has also recently reiterated their policy on paid links, expanding their definition to include “entire advertorial pages with embedded links that pass PageRank. The well-covered Interflora Google penalty was lifted as of March 3 with many of...
The PageRank is a 5 and your inbox is inundated with requests for links to relevant websites in your industry. Many of your customers have posted positive reviews on your Google+ page; your email is full of correspondence (after your new video hit...
Your average newspaper reader doesn’t know SEO from SOS or PageRank from page views. The strategy of spamming wire services with sales pitches or informative articles under a press release header has been recognized, and Google's Distinguished...
Generally speaking, the more inbound root domain links acquired, the higher the domain authority, PageRank, rankings, and traffic. They describe how the old tactics don't work and introduce new concepts formed from the latest Google algorithm update.
The days when upper management was impressed by subtle changes in PageRank have been replaced by questions about Lifetime Value (LTV), Return on Investment (ROI), and Cost per Acquisition (CPA). Tober kicked off with some new technical data.
Links that appear on a page with Google PageRank that is gray bar or zero. Don’t wait for a Penguin update to wipe out your rankings in the SERPs or an “unnatural links” warning to hit your inbox. The best time to perform a link audit is now.
Google has released two new videos in its popular Webmaster Help series that shed new light on a couple of hot topics in the SEO industry: how to you identify unnatural links and why Google wont switch off the PageRank Toolbar feature.
Passing PageRank to affiliates is never a smart idea, and Google isn’t going to react well. When I first begin speaking with companies that have been impacted, my goal is to quickly identify exactly what happened over time, so I can begin the...
The PageRank of the clients’ site can also be appealing if it’s high enough. Whether you’re doing SEO in an agency environment, in-house, or as a freelancer, your success depends heavily on the talent of your employees.
The author gets a link to their site, with all of the PageRank that passes through that. With search engines constantly evolving and fighting obvious spam techniques, bloggers have been subject to a flood of guest post requests by link builders...
