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Keyword Research

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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Ideally, you've hired an agency or professional to manage your campaign and they've chosen the right keywords after performing extensive keyword research. Analyze keyword data using a reputable keyword research tool and see what keywords your...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Many accounts I review suffer from lazy keyword strategies. This process should be ongoing so that you continuously expand your keyword list. Once you have a process down for regularly expanding your keyword list, then you need to designate a...

  3. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. Early research on the sites to have benefitted from Panda 4.0 suggests that...