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  1. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. Early research on the sites to have benefitted from Panda 4.0 suggests that...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Keyword Hoarding – Should Your Website Be Ranking For That Many Keywords? Review the keywords and keyword categories driving traffic to pages now that Panda 4.0 has rolled out. During my research, it was incredible to see the highs and lows of...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Note the word "keyword shingles" comes from the Rabin fingerprinting scheme "Rabin fingerprints, which results in a sequence of (n−k+1) fingerprints, called 'shingles'. Rabin, "Fingerprinting by random polynomials," Report TR-15-81, Center for...

  4. Your SEO Competition Isn't Who You Think It Is

    Whether you work at a search agency, at an SEO platform, or as a consultant, you've probably asked new clients to provide a list of their keyword competitors. Evaluating on a keyword-by-keyword basis hides the fact that competitors are pulling away...