Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results. Vice versa, websites that are well optimized can look outdated, less engaging for the user and, given the recent focus on...
And while it seems like Google is taking advantage of trends toward a more visual experience online, many marketers are confused by the decision. If you've visited your Google+ account in the past day, you may have noticed Google's big announcement...
This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. Analyzing your website data with Google Analytics is much like...
Don't take images from Google; instead, find and cite the original source. Google Analytics is also a popular way to assess your performance. Instead, think about themes and events and create specialized boards that are specific to those themes or...
A quick search on Google Trends for "flowers" shows in the past 30 days, people are increasingly on a mission to fulfill that forecast. Ever wanted to craft art on Google's homepage? Today is your lucky day – if, for some reason, your mother really...
Google Shopping has been around long enough that various merchant resources are now available, both from Google and from third party agencies. If you want to know how to add products on Google Shopping, a simple Google search will yield a ton of...
As Google rolls out its Fiber service in Kansas, Bing has moved into Topeka, just a short drive down I-70 with an offer of their own. The Bing it On Challenge has apparently left Google's backyard of San Francisco and have taken the Bing it On...
But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials straight from Google. Matt Cutts, the head of webspam at Google, has recorded an enormous amount of videos offering suggestions...
At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. According to a Google/Nielsen study released in March, three out of four mobile searches trigger follow-up actions...
In an initial search for "march madness", Google is continuing with their March Madness bracket straight up until the end and beyond. Not to be confused with the NCAA's March Madness, MTV also has a tournament all their own that they created in...
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
It pays to keep your ear to the ground about Google trends and developments. Maybe the Glass will join the Google graveyard alongside Google Reader, Buzz, and iGoogle. Or will Google Glass even make a ripple in online marketing?
Knight Foundation-Backed Mobile Sensor Startup Behavio Shuts Down As Founders Join Google – TechCrunchCompany used smartphones to detect social and real-world behavioral trends. Google has safer results than Bing, Yandex, and Blekko.
The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices. In light of these trends, national brands should respond by building out local Facebook pages for each of their many...
Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote:
Below is a snapshot of what trends were most searched in women’s apparel in the last 90 days, available for free from Google Trends. Google’s search volumes for 2012 confirm the same popularity for “colorblock dress.
A recent report published by the Wildfire Google Team – The Road to ROI: Building Strategy for Social Marketing Success speaks to how to influence the conversation without trying to control it. As opposed to the social media sentiment when you land...
They talked amongst the din of Google workshops, book signings, and roundtable discussions with experts. They adhere to the belief that in the organic world, author rank is the biggest signal that Google picks up.
Long-Term Content Plan: Use Google Trends to compare products and primary searches. Since YouTube is owned by Google, creating video content and optimizing it for terms you wish to rank for, will only help your search efforts.
So as Google places more value on link relevancy, so should you. But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor...
