The Google AdWords Keyword Tool has long been in the toolkit of most search engine marketers, regardless of whether they used Google AdWords. The keyword planner is actually a combination of the Keyword Tool plus the Traffic Estimator, so pay per...
A simple snapshot of organic search traffic trends pulled from Google Analytics provides a useful graph to see how SEO efforts have grown traffic over time. Additionally, comparing the SEO visibility of thematically similar websites or competitors...
Google Trends offers some insight into keyword trending when your keyword stays above a minimum threshold. Link building: Combine your sales effort with link building, but try not to break Google guidelines for paid links.
To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends, BuzzFeed, Quora or Yahoo Answers for Qfor inspiration. With keyword search data, typically we're grabbing estimated monthly, exact match searches...
However, with this validation comes confidence that Google Trends delivers accurate, timely insights on behavior. Google Trends One of the easiest ways to demonstrate a trend is to use Google Trends. Google Trends recently received validation as a...
Adobe released their findings today on the impact of Google AdWords Enhanced campaigns on advertising click costs. Four key trends are expected to take shape in the next six months: To arrive at their conclusions they examined 100 U.S.advertisers...
Expect to see similar trends coming from Google Play (and App Store Optimization), Google Shopping (and Shop Engine Optimization), etc. Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were...
Google provides a number of tools for your SEO arsenal. The most obvious is Google Analytics, which offers an in-depth analytics suite to help even the most basic user understand and improve traffic to their website.
Well, according to Google's Distinguished Engineer Matt Cutts, which was shared by John Mueller, a Webmaster Trends Analyst at Google, webmasters should be tackling URLs for the disavow tool with a machete instead of a scalpel.
We've all done it before – we see a commercial for a brand we haven't heard of before and immediately go to Google to find the company website. For SMEs and popular brands, retaining ownerships of them can make a massive difference to the business...
Derived from Google’s Knowledge Graph, the data is featured in Google Trends and updates dynamically. Google points out the difference between data in Hot Searches and Top Charts in the Trends help center:
Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results. Vice versa, websites that are well optimized can look outdated, less engaging for the user and, given the recent focus on...
And while it seems like Google is taking advantage of trends toward a more visual experience online, many marketers are confused by the decision. If you've visited your Google+ account in the past day, you may have noticed Google's big announcement...
This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. Analyzing your website data with Google Analytics is much like...
Don't take images from Google; instead, find and cite the original source. Google Analytics is also a popular way to assess your performance. Instead, think about themes and events and create specialized boards that are specific to those themes or...
A quick search on Google Trends for "flowers" shows in the past 30 days, people are increasingly on a mission to fulfill that forecast. Ever wanted to craft art on Google's homepage? Today is your lucky day – if, for some reason, your mother really...
Google Shopping has been around long enough that various merchant resources are now available, both from Google and from third party agencies. If you want to know how to add products on Google Shopping, a simple Google search will yield a ton of...
As Google rolls out its Fiber service in Kansas, Bing has moved into Topeka, just a short drive down I-70 with an offer of their own. The Bing it On Challenge has apparently left Google's backyard of San Francisco and have taken the Bing it On...
But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials straight from Google. Matt Cutts, the head of webspam at Google, has recorded an enormous amount of videos offering suggestions...
At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. According to a Google/Nielsen study released in March, three out of four mobile searches trigger follow-up actions...
