But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials straight from Google. Matt Cutts, the head of webspam at Google, has recorded an enormous amount of videos offering suggestions...
At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. According to a Google/Nielsen study released in March, three out of four mobile searches trigger follow-up actions...
In an initial search for "march madness", Google is continuing with their March Madness bracket straight up until the end and beyond. Not to be confused with the NCAA's March Madness, MTV also has a tournament all their own that they created in...
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
It pays to keep your ear to the ground about Google trends and developments. Maybe the Glass will join the Google graveyard alongside Google Reader, Buzz, and iGoogle. Or will Google Glass even make a ripple in online marketing?
Knight Foundation-Backed Mobile Sensor Startup Behavio Shuts Down As Founders Join Google – TechCrunchCompany used smartphones to detect social and real-world behavioral trends. Google has safer results than Bing, Yandex, and Blekko.
The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices. In light of these trends, national brands should respond by building out local Facebook pages for each of their many...
Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote:
Below is a snapshot of what trends were most searched in women’s apparel in the last 90 days, available for free from Google Trends. Google’s search volumes for 2012 confirm the same popularity for “colorblock dress.
A recent report published by the Wildfire Google Team – The Road to ROI: Building Strategy for Social Marketing Success speaks to how to influence the conversation without trying to control it. As opposed to the social media sentiment when you land...
They talked amongst the din of Google workshops, book signings, and roundtable discussions with experts. They adhere to the belief that in the organic world, author rank is the biggest signal that Google picks up.
Long-Term Content Plan: Use Google Trends to compare products and primary searches. Since YouTube is owned by Google, creating video content and optimizing it for terms you wish to rank for, will only help your search efforts.
So as Google places more value on link relevancy, so should you. But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor...
Price credited Eric Schmidt of Google, author of "The New Digital Age", due to be released on April 23, 2013 with the quote “Authorship is the next big thing”. Price stated that he believes that achieving the top of Page 1 may require deviation...
Google has done well at scaring webmasters to linking out fairly to other websites. When the abuse becomes too obvious, Google is forced to take measures. Paid Search Beyond Google: Social Media, Bing & Retargeting Ads
Paid Search Beyond Google: Social Media, Bing & Retargeting Ads Optimizing Second Screen Engagement: Trends, Data and Insights (Day 2) Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY
Yahoo Bing made some subtle changes to its cascading bidding structure last year, putting it more in line with Google. For one specific advertiser’s competitor campaigns (a campaign set up specifically to run on core competitor’s terms) across both...
YouTube Searches Now Available on Google Trends In related news, Kevin Allocca announced on YouTube Trends that YouTube search has been added to Google Trends. Google Trends enables you to take popular search queries and explore traffic patterns...
Google Trends Last week, Google launched its updated Think Insights website. You may also subscribe to a monthly round-up of the most popular content via the email Think Letter, join the conversation on the Think With Google Google+ page and follow...
Three sessions featured at this year's SES New York conference are particularly interesting because they focus on paid search advertising beyond Google AdWords. The speakers note that the Yahoo Bing Network has 45 million unique searchers that don...
