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  1. What is SEM? Depends on Who You Ask

    In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on paid search via search engine marketing services. Google In a "Learn with Google" online vocabulary reference Google...

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can sometimes be hard for to figure out why your site isn't ranking in Google as highly as you would like.

  3. Top 10 SEO New Year's Resolutions for a Successful 2014

    Panda bought us thin content awareness, and recent messages in Google Webmaster Tools underscore the need to reduce or remove content that isn't user-focused, user-useful or share-worthy. As SEO professionals, I'm not sure we're ever not stressed...

  4. Why Content Marketing is a Definitive Method for Success in 2014

    Google's Influence on Content: Panda, Penguin, Hummingbird If you weren't before, measure your results; whether you do this with an old-fashioned spreadsheet or with the help of Google Analytics. All of Google's updates in 2013 have proven how...

  5. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    There has always been a lot of confusion surrounding Google Panda. The Google Analytics report I cover below could help identify troublesome content that could have led to a Panda hit. Remember, these URLs are the ones that were receiving the most...

  6. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    In this article, I’m going to focus on a key insight around how Superstar SEOs approach content in today’s post-Panda/Penguin/Hummingbird quality content landscape. Our first example is from Google Analytics.