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Conductor

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  1. What Marketing Executives Say About Content Targeting

    At Conductor (I am Conductor’s director of research), we are in the final stages of a research study that takes a broad look at how the changes in digital — consumers’ ability to interact with brands on their own terms, brands’ content imperative...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Our hypothesis at Conductor when it came to why the headline types in our study resonated the way they did was that given the millions and millions of blog posts, emails, video, and social content created on the Internet each day vying for our...

  3. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    At Conductor, we recently published a comprehensive research study that analyzed the behaviors, tactics and strategies of superstar SEOs—search marketers who are more confident and achieve better results than the industry average.

  4. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    Although there was a bit of a decrease in compensation for execs at the top, it's likely that the influx of new, lower-salaried employees lowered the average, according to Nathan Safran, director of research for Conductor.

  5. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Conductor research (disclosure: I work for Conductor) shows that long-tail queries do in fact convert at a rate greater than head terms. The benefits of getting your content in front of someone looking for a product or service in your vertical, as...

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    According to their representatives, Conductor specializes in SEO metrics and has been attending SES New York for two years. At SES New York, networking was a major priority for most of the attendees. Between keynote speakers and intensive...