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  1. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Penguin is much harder to understand, focusing on backlink patterns, anchor text, and manipulative linking tactics that provide little value to end users. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper...

  2. 4 Steps to Take After a Google Manual Penalty is Removed

    Mine competitor backlinks: Generally the first step in any link building campaign is competitive analysis – identifying gaps in your backlink profile vs.your competition. Competitor backlink profiles are often filled with spam, so it's important to...

  3. Linking From Within: How to Generate Links Through Existing Relationships

    When I brainstorm with colleagues about their approach to link building, the most common starting point is to analyze the websites and backlink profiles from their competitors and peers. They’ll start asking questions like:

  4. Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

    The backlink within the practice of SEO is an ongoing topic of conversation for marketing, sales, delivery and reporting of SEO services. If you can't answer yes to these three questions, then you have an inorganic backlink that will have no impact...