Beckman continued his session by touching on other topics as well, including: keyword saturation, knowing your ad and organic positions, optimizing onpage attributes on your site, Authorship, Penguin, external backlink portfolios, Google and Bing...
Furthermore, any time money changes hands, there can’t be a backlink involved. But unlike many other industries where there are watchdog groups, checks-and-balances or elections, Google rules the Monarchy in SEO.
John Mueller from Google has said that you don't need to use third-party (backlink) tools and that Google Webmaster Tools (alone) is fine. When the disavow links tool was introduced, many were expecting a panacea – a reset button to cure all ills...
There may be other reasons for site owners to go on link removal campaigns, such as attempting to recover from Penguin or performing a pre-emptive backlink cleanup. Are you the owner of a good quality site who has been asked to remove a link, or...
Then came the link disavow tool, which allows webmasters to disallow paid or low quality links and clean up their backlink profile, regardless of whether they or a competitor was responsible for pointing those backlinks at a website.
With this confirmation from Cutts, it goes a long way in giving webmasters some guidance when it comes to how best to use the disavow tool in order to get a healthy backlink profile. When it comes to Google’s Disavow Tool, there was plenty of...
If you aren't using expensive tools like Majestic SEO, which has “Lost Links” as just one of their options, there are various alternatives that offer just backlink monitoring. Backlink monitoring is one of those things too few of us do.
Backlink diversity. It's time to justify your SEO strategy, your efforts and yourself. Sound familiar? With the challenging landscape of SEO comes the challenging landscape of SEO reporting, and I'm not just talking about merging SEO data sources...
Networks and "bloggers" who aim to "game" the backlink, comment spam, and content marketing ecosystem. It's sad to read articles; many by bloggers and people who run sites based on contributions from guest bloggers, as to the decline in the...
Penguin is much harder to understand, focusing on backlink patterns, anchor text, and manipulative linking tactics that provide little value to end users. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper...
Here are a few basic steps to follow when looking at a backlink profile: Boy, do I love link data. I love generating a list of backlinks and digging through them to get an idea of what a client has so that I can figure out what a client needs to do.
This step could be as simple as realizing your backlink profile is significantly smaller than your competitors or those who are out ranking you for a specific term. In this case, it should be building a backlink profile of quality links with...
Most universities are trusted, authoritative brands with robust backlink profiles, which are exactly the types of linking domains we search marketers covet. When it comes to link acquisition, SEO professionals and link builders have this long...
Mine competitor backlinks: Generally the first step in any link building campaign is competitive analysis – identifying gaps in your backlink profile vs.your competition. Competitor backlink profiles are often filled with spam, so it's important to...
When I brainstorm with colleagues about their approach to link building, the most common starting point is to analyze the websites and backlink profiles from their competitors and peers. They’ll start asking questions like:
A bigger backlink profile is not necessarily the best. This will be the first time that this many Meetup groups of marketing professionals, brand advertisers, agencies, and business leaders from the New York metropolitan area have converged at one...
Guest posting by selecting high quality sites with well-curated content will be beneficial to your Author Rank – just like a good backlink would be to your site. Building identity around top content is now an integral part of a strong digital...
To get a complete backlink profile, you will need a paid subscription to a backlink checker. On February 6, 2013 I noticed that over half of the links that once appeared in a client’s WMT backlink sample had “disappeared.
As I predicted in "SEO Revelations for 2013", I believe Google will take action (or more action) against sites that have too much rich anchor text in their backlink profile. For a long time many publishers viewed link building as a practice that...
The backlink within the practice of SEO is an ongoing topic of conversation for marketing, sales, delivery and reporting of SEO services. If you can't answer yes to these three questions, then you have an inorganic backlink that will have no impact...
