Most universities are trusted, authoritative brands with robust backlink profiles, which are exactly the types of linking domains we search marketers covet. When it comes to link acquisition, SEO professionals and link builders have this long...
Mine competitor backlinks: Generally the first step in any link building campaign is competitive analysis – identifying gaps in your backlink profile vs.your competition. Competitor backlink profiles are often filled with spam, so it's important to...
When I brainstorm with colleagues about their approach to link building, the most common starting point is to analyze the websites and backlink profiles from their competitors and peers. They’ll start asking questions like:
A bigger backlink profile is not necessarily the best. This will be the first time that this many Meetup groups of marketing professionals, brand advertisers, agencies, and business leaders from the New York metropolitan area have converged at one...
Guest posting by selecting high quality sites with well-curated content will be beneficial to your Author Rank – just like a good backlink would be to your site. Building identity around top content is now an integral part of a strong digital...
To get a complete backlink profile, you will need a paid subscription to a backlink checker. On February 6, 2013 I noticed that over half of the links that once appeared in a client’s WMT backlink sample had “disappeared.
As I predicted in "SEO Revelations for 2013", I believe Google will take action (or more action) against sites that have too much rich anchor text in their backlink profile. For a long time many publishers viewed link building as a practice that...
The backlink within the practice of SEO is an ongoing topic of conversation for marketing, sales, delivery and reporting of SEO services. If you can't answer yes to these three questions, then you have an inorganic backlink that will have no impact...
Take notice of the backlink discovery and referring domains for the previous two years. Pull a historical backlink report for your domain in Majestic. You will have to cross reference these links with the historic backlink list to get the total...
As SEO professionals and webmasters, we must ensure that our link building efforts create a natural and diverse backlink profile, but how? You can diversify your the anchor text in your backlink profile by using anchor text using the formula...
For pages with server errors, run backlink data and identify errors. This can be done easily by running a bulk backlink checker, such as the one provided by Majestic SEO on Use Fresh Index setting. Once you've tracked all the redirects back to...
Build a diverse, organic backlink portfolio pointing to key pages on your own domain. As marketers, we draw on both our experience and learning to do the best work possible. Most of the time marketers are both impressed and impressive – valuable...
Invest in backlink analysis tools, like SEOMoz or Majestic SEO. A natural backlink portfolio contains an assortment of link types, pointing to your website. Perform an evaluation of the existing backlink profile.
The industry reacted and concerns about negative SEO and spammy backlink profiles became prominent. Well, 2012 has been one of hell a ride for the search marketer. The only way to describe it is a series of ups and downs, thrills and spills, twists...
A great example of this type of best practice is highlighted in a detailed 8 page Majestic SEO and Rosetta Marketing Whitepaper on backlink management and best practices. Links – Domain- and backlink-based
Small businesses should know their backlink profiles. Co-citation is also a sign of a natural backlink profile. Know Your Backlink Profile Every year SEO gets more complicated as Google rolls out updates and changes the rules.
How To Be Awesome With It: This command can be used when you’re trying to map out a possible link network that may live on the same IP for competitor research or backlink removal projects.url: By that, I mean the art of doing SEO stripped down...
Think of social signals as the new backlink. Backlink and social signal data. SEO technology is required more today than ever before in order to assist in the ongoing efforts of keyword research, rank checking, competitive analysis, backlink...
Yes, in the wake of Google's Panda and Penguin updates, you must have amazing original, unique, and well-written content and natural appearing backlink structures. You're awesome. Your site is fantastic.
Hopefully, with a little personality and regular care, your evergreen content will grow into a healthy, Google-friendly, backlink-generating forest. At the crest of the pass, there’s a cluster of evergreen bushes decorated by women’s undergarments...
