Bing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search

Microsoft launched Windows 8.1 Preview at the start of the month, and with that comes "Smart Search": the ability to search for something across the web, your device, apps, and the cloud. Along with Smart Search, another announcement was unveiled: Bing advertisers will be a part of this new search experience.

"Now, with a single campaign setup, advertisers can connect with consumers across Bing, Yahoo and the new Windows Search with highly relevant ads for their search queries, Bing said in its announcement. "In addition, Bing Ads will include web previews of websites and the latest features like site links, location and call extensions, making it easier for consumers to complete tasks and for advertisers to drive qualified leads."

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Bing said ad campaigns that are already participating on the Yahoo Bing Network are automatically eligible to show up without any additional setup.

In addition to Smart Search advertising, Bing also announced news for developers at Microsoft Build 2013.

The new services for developers focus on three key areas, Bing said:

  1. To bring entities and the world’s knowledge to applications.
  2. To enable applications to deliver more natural and intuitive user experiences.
  3. To bring an awareness of the physical world into applications.

Bing said the services allow developers to "take advantage of the enormous investments that we’ve made in search technologies" and "harness many of those same technologies to build more compelling and human experiences than ever before."

The dev center at Bing offers everything developers need to get started with the new functionality.

About the author

Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.

Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.

Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.