SEO News

Bill Slawski

Bill Slawski

Articles by Bill Slawski

  1. The Interestingness of Social Networks

    Interestingness is a great name for a ranking algorithm. It's what Yahoo's photo-based social network Flickr uses to show which images the community finds the most "interesting." Techdirt considers the impact that a couple of recent Yahoo...

  2. Buying Keywords As Trademark Use?

    The London Free Press is reporting on a case in a New York Federal District Court, Rescuecom v. Google, in which the Judge granted a motion to dismiss on Google's behalf. The case involved the use of trademarked terms as keywords, finding that...

  3. Google Leads In Dead & Old Pages

    In Google Has the Largest Number of Dead and Old Pages, the Google Operating System Blog points to a video and some research from Google's Ziv Bar-Yossef that discusses how to grab a random sample of pages from major search engines and...

  4. Google, Favored Sites, and Editorial Opinion

    There's a lot of blog coverage of a new patent from Google, System and method for supporting editorial opinion in the ranking of search results, which was originally filed with the US Patent Office in December of 2000. I'm seeing a lot of...

  5. Ending Click Fraud with Pay-Per-Percentage

    In Pay-Per-Percentage vs. PPC, Shimon Sandler points out an interesting new paper from the folks at Microsoft Research - Pay-Per-Percentage of Impressions: An Advertising Method that is Highly Robust to Fraud (pdf) As Shimon notes, the idea is...