Google AdWords Incorporates Focused Bid Automation and Bulk Editing
Google has added an update to streamline the management of multiple campaigns and a tool that enables advertisers to better target their customers.
Google has added an update to streamline the management of multiple campaigns and a tool that enables advertisers to better target their customers.
In a post on Google+, Google Ads announced it would add new conversion settings to AdWords.
This feature will give users the “flexibility to choose which specific conversions to include in bid automation.”
While Google AdWords has had bid automation functionality for some time, it wasn’t until now that users could optimize for the clicks that drive the most business.
Google Support has additional information on how to enable the Optimization setting.
Below is an example of the highlighted conversion opportunities from Google AdWords:
In addition to adding focus to bid automation, Google AdWords has added additional functionality for managing AdWords in bulk.
Updating AdWords settings can be time-consuming, considering how many campaigns an advertiser may run at any given time. Now, users can change their settings quickly and apply those changes across thousands of campaigns instantaneously.
The functionality included as part of this update allows users to:
Google provided an example of this new feature as seen below.
Google has not only added an update to streamline the management of multiple campaigns, but also a tool that enables advertisers to better target their customers.
Are you someone that has a substantial amount of experience with Google AdWords? If so, how will the new Optimization feature change your AdWords game?