SEO News
Blekko

Blekko's New Search Results Aim to Take the Guesswork Out of Intent

jessica-lee
by , Comments

Blekko, the "spam-free" search engine is on a mission to differentiate from the competition, and has been since launching in 2010. Today, Blekko unveiled a new layout for search results that aims to take the guesswork out of intent by offering users new choices to drill down search results.

Now when users perform a search on Blekko, they are presented with several categories related to the query, and the user chooses which category is most relevant to them.

In a statement, Blekko explained the new functionality:

"A search for Tesla will break results down into categories like Cars, Technology, History and Science, understanding that the search may be from someone planning to buy a car or researching a history paper on Nikola Tesla."

Here's what it looks like in action for the search query "apple." You'll see there are several categories to explore, including news results for the tech company Apple, or recipes for the fruit. Clicking on any one category expands the results.

blekko-apple-search

Results are curated from Blekko's own original search index, Dynamic Inference Graph (DIG) algorithm and editorial evaluation.

Blekko founder Rich Skrenta said the new search results empower users to get to the best content for any given query, rather than scanning through a "list of blue links."

You can try out the new search for yourself at Blekko.com.

What do you think?


The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!

Recommend this story

comments powered by Disqus