Apple.
Apple’s advertising business just had its best quarter ever
Apple’s advertising business set a new June-quarter revenue record, according to comments made during the company’s latest earnings call. One important number remains missing: Apple still does not…
Who’s poised to win the brewing v-commerce wars?
While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and…
How advertisers can score big on the next device launch
On the cusp of the latest iPhone release, how can advertisers benefit from the launch of a new device? Columnist Purna Virji…
Amazon steps into the ring with Spotify and Apple Music, but how much of a battle will they have?
The big story in streaming this past week is the anticipated arrival of Amazon’s new on-demand music service.
Apple to introduce search ads to its App Store
In what seems like a stark contrast to Apple’s backing away from its longstanding mobile ad marketplace, iAd, the company will instead…
Google beats Apple to become world’s most valuable brand
Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year,…
How artificial intelligence can be used for marketing
This week sees the launch of our Marketer's Guide to Artificial Intelligence report, which takes a look at how AI can be…
The pros and cons of adopting Apple Pay for your ecommerce business
If you run a store that's looking to try something new in the New Year, Apple Pay might be a good option.…
Future-Proof Your SEO Career in a Mobile World
Sustaining success in SEO is contingent on the ability to adapt to a mobile-driven world. How does the evolution of organic search…
Could Siri-Enabled Apple TV Reduce ‘Second Screen’ Viewing?
That probably won't happen, according to industry experts. However, integrating Siri into TV will probably result in Apple fine-tuning its voice recognition…
Google Comes Back with Android Pay
When Apple Pay was released, it blew Google Wallet out of the water. A year later, the latter has been re-branded as…