Apple.
Apple to Upgrade Siri and Update Maps
At Apple's keynote during the Worldwide Developers' Conference, the company introduced plans to upgrade Siri's voice search capabilities and make Maps more efficient.
Bing’s App-Linking Tags Advance SEO
Following in Google's footsteps, Bing plans to introduce app-linking tags in the near future, which will lead to an increased app discovery.
Apple Amping Up Maps to Compete With Google
Apple has purchased GPS software company Coherent Navigation in an attempt to make its location search comparable to Google Maps.
3 Ways to Be a Better Local Search Marketer With the Apple Watch
The release of the Apple Watch will have huge ramifications on how national search marketers target and engage consumers at the local…
Apple Maps Using TripAdvisor Reviews in Some Searches
Apple Maps has relied solely on Yelp reviews for hotels in the past, but one Apple Insider user has found several instances…
Microsoft to Bring Advanced Version of Cortana to iOS and Android
The tech giant believes its work on search, speech recognition, and machine learning will make Cortana the first intelligent digital assistant that…
Wearables to Heighten Demand for Local Search: Prepare Now!
The impending release of the Apple Watch means that marketers should get ready for the rise of wearables by optimizing voice search…
Will Apple Have Its Own Search Engine?
A job posting for an Apple Search project manager has led to speculation about Apple becoming a Google competitor. But some are…
Black Friday PPC Ads Did Not Break the Internet
A look at how some brands took advantage (or didn't) of Black Friday PPC opportunities.
Amazon Steps Further Into Search With Amazon Echo
If you have a solid liberty of experiential content on your site, it will be many decades before Siri, Cortina, Google Now,…
What Does Apple’s iAd Global Expansion Mean for Search Marketers?
As paid search moves toward mobile, search marketers need to hone their ad buying skills and diversify their spend.
Amazon Is Our Biggest Rival in Search Market, Says Google
Google chairman Eric Schmidt admits those looking for something to buy are usually looking for it on Amazon.
Is Google’s Knowledge Vault Smarter Than Siri and Cortana?
In a knowledge panel test conducted by Stone Temple Consulting, Google Now is in the lead in terms of the volume of…
Apple Watch Opens New Doors in Local Search
The latest Apple device will likely put added pressure on hyper-local searches, making it even more important for businesses to ensure they…
Google Tests “Listen Now” Ads for Music Searches
The ads appear in the Knowledge Graph for services like Google Play, Rhapsody, and Spotify. They are part of an effort that…
Bing Ads 2014 Recap
In the past year, Bing has added features like product ads, auto-tagging and online insertion orders to make it easier to advertise…
Listing Management: The Required Foundation for Local SEO
Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful…
With Guided Search, Is Pinterest the “Next” Search Engine?
Pinterest is rolling out guided search on Pinterest.com, just like it did for its mobile app back in April. Guided search is…
Apple Adds DuckDuckGo as Search Option to Safari in OS X Yosemite
Privacy-focused DuckDuckGo received a huge boost yesterday from Apple when it was announced at the Worldwide Developers Conference (WWDC) that the startup…
Take Your Mobile App Marketing Campaigns to the Next Level With Deep Linking
The benefit of using deep links for mobile apps is the ability for marketers to bring users directly to a specific location…
Global Mobile Advertising Opportunities: Brazil. Russia, India & China
Mobile advertising is on the rise in Russia, India, Brazil, and China, which are all experiencing huge growth in the number of…
iBeacon: Goodbye Showrooming, Hello In-Store Purchase
Apple's iBeacon, an indoor positioning system that uses the latest version of Bluetooth, holds much promise for mobile advertising and location-based marketing.…
Google Buys Nest, Spends $3.2 Billion on ‘Smart Home’ Device Maker
Google will pay $3.2 billion to buy Nest Labs, a firm that has set out to try and improve everyday items around…
Reports: NSA Used Google Cookies for Data Spying
Just a few days after they ganged up on the government to ask them to curb the NSA's spying enthusiasm, tech giants…
Google, Facebook, Microsoft & Others Join Forces to Fight NSA Spying
Google, Twitter, Microsoft and Facebook are among eight of the world's largest tech companies to sign a joint letter to US congress…
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