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A 14 Point Checklist for Designing a PPC Landing Page
For a successful PPC strategy that regularly transforms clicks into conversions, consider this 13 point checklist to help improve the layout and…
Facebook Forks Out S**tloads to Disrupt Digital Assistants
Facebook debuted a digital assistant, M, that mixes artificial intelligence with human hands. Could M be the definitive digital assistant, or is…
Beyond Listing Management: Why You Need a Location Data Strategy
The proliferation of mobile makes it that much more important for brands to think beyond listing management, and make their location data…
User Engagement Metrics Aren’t a Ranking Signal, But You Should Treat Them Like One
Though user engagement metrics are not a solid ranking signal, their value is in signaling to Google that your website is serving…
Google Expands Sitelinks on Mobile SERPs
Links on Google's mobile search results are now expandable. According to the British SEO who pointed this out over the weekend, the…
Alphabet: What’s Going to Happen to Google Advertisers?
Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for…
Can Siri’s Voicemail Transcription Help Apple Pull Ahead?
Siri transcribing voicemails is a feature rumored to be in the works. Could that help Apple pull ahead of Microsoft and Google…
The Future of Augmented Reality
Experts predict augmented reality will set the tone for future technological advances, as AR- and VR-driven platforms like Microsoft HoloLens progressively transition…
The Internet of Things: Enlightening Objects and “Dumb” Machines
I have no idea how to cook a turkey, but when my Wifi-enabled thermometer reaches the right temperature, it sends instructions to…
How OpenTable Leverages Data to Create a Holistic Dining Experience
In this Q&A, Joseph Essas, OpenTable's chief technology officer, explains how he and his team use data to provide value for both…