Yahoo.
Microsoft-Yahoo Search Ad Deal Will Continue for Another Year
The Search Alliance lives on. Yahoo and Microsoft have extended their revenue-per-search guarantee for one year, an extension of a partnership that Yahoo CEO Marissa Mayer had hinted…
4 Frustrations for In-House SEOs
Working as an in-house SEO can be a rewarding experience, but it can also be a very frustrating one. Here are four…
Google Active View Format Gets Accreditation
Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s…
Google Buys Startup Wavii in Move to Boost Knowledge Graph
Google has acquired news summarization start-up Wavii for more than $30 million. Wavii, which uses natural language processing technology to distil online…
Video Ad Views Hit All-Time High: 13 Billion
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March…
Yahoo Bing Network: New Details on Searchers Not Using Google
ComScore data shows that some 47 million U.S. searchers can be found exclusively on the Yahoo Bing Network, not on Google. Additionally,…
Yahoo iPhone App Gets Story Summaries, Better Video & Image Search
Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm for $30 million. The Yahoo…
Yahoo Updates Mail App for iPad, Android, Launches iPhone Weather App
Yahoo has updated its email app for iPad and Android tablets to allow users to make use of gesture controls. Yahoo also…
Bing & Yahoo Steal Tiny Bit of Search Market Share From Google
A month after hitting its highest U.S. search market share in February (67.5 percent), Google saw both Bing and Yahoo steal away…
Weekly Rundown: Google & Spam, Search Malware, GM Back to Facebook & More
Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. GM…
Weekly Rundown: Matt Cutts Q&As, Bing vs. Enhanced Campaigns & More
Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places…
Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison
AdWords is the logical first choice for paid search advertisers for its superior impressions and click-through rates. However, YBN’s advantages – lower…
The Benefits of Office Face Time Aren’t a Myth
In the frenzy to defend telecommuter rights, the traditional office environment has taken quite a lashing. Maybe it’s important to think about…
Yahoo Bing CPCs Up? Here’s How to Combat Them
If you’ve noticed CPCs going up in Yahoo Bing, you’re not alone. Yahoo Bing made some subtle changes to its cascading bidding…
Paid Search Beyond Google: Social Media, Bing & Retargeting Ads
With the popularity of AdWords, advertisers can struggle to find other channels that are manageable and effective. These SES New York sessions…
eBay vs. PPC: Yes, Paid Ads Still Work
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return…
Google Grabs More Search Market Share, Now at 67.5%
Google now owns 67.5 percent of the U.S. search market. After reaching 67 percent for the first time in November and repeating…
Woman Comes Up Limp Yet Again in Google Search Suggestion Fight
Beverly Stayart has come up limp in her bid to hold search engines accountable for a search suggestion that links her to…
What People Search For – Most Popular Keywords
Billions of searches are conducted each day on popular search engines and social websites by people all around the world. A number…
Social Signals & Search – Reading the Tea Leaves
There is more speculation than definitive direction on how search engine algorithms are weighing social signals in search. Here's what we can…
Google Once Again Claims 67% Search Market Share
It’s hardly headline news that Google is by far the most popular search engine for users in the U.S. and most of…
How Search Engines are Celebrating Valentine’s Day 2013
Why so blue, Yahoo? It seems Yahoo isn’t feeling the love this Valentine’s Day, though the other search engines – including Bing,…
Marissa Mayer Not Happy With Yahoo-Microsoft Search Deal
The Yahoo-Microsoft search deal isn't working as planned. Speaking at the Goldman Sachs Technology and Internet Conference, Yahoo CEO Marissa Mayer said…
Google Ads Coming to Yahoo Sites
Yahoo confirmed that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites.…
Yandex Just Passed Bing to Become 4th Largest Global Search Engine
Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore…
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