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Yahoo.

From directory pioneer to portal giant: our long-running coverage of Yahoo search. 2,142 articles
Latest in Yahoo

Top Super Bowl 2013 Google Searches

M&M’s licked the competition when it came to searches during Super Bowl 47, according to Google. Searchers were also went crazy for Beyonce – oh yeah, and those…

By Danny Goodwin · 05 Feb 2013

PPC

3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

Bing Ads rolled out many new features at a rapid pace in 2012. Gain time, insights, click volume, and conversions in 2013…

By John Gagnon · 25 Jan 2013

PPC

Are Bing Ads Coming to Facebook?

A Facebook-Bing ads partnership would mean a lot more potential targeting options for Bing Ads advertisers. The ability to use a hybrid…

By Marc Poirier · 24 Jan 2013

Industry

The Year in Search & Social Marketing: Highs & Lows of 2012

Everyone loves the thrill of victory and the agony of defeat. Let's take a trip down memory lane to review the winning…

By Lisa Raehsler · 23 Jan 2013

Industry

Google UK Search Market Share Dips to Lowest Level in 5 Years: 88%

Google controlled 88.35 percent of the search market in December, down from 89.12 percent the month before and down from 91.15 percent…

By Dan Worth · 23 Jan 2013

SEO

On-Page Optimization for Multilingual Sites

On-page optimization is a crucial step in your multilingual SEO campaign. Here’s how spending a little extra time optimizing your keywords, organizing…

By Christian Arno · 21 Jan 2013

Industry

Yahoo’s Shashi Seth Follows Another Exec Out the Door

Shashi Seth, Senior VP of the Connections business unit, has announced he's leaving Yahoo. During his three and a half years at…

By Thom Craver · 17 Jan 2013

Industry

Google Search Market Share Slips as Bing & Yahoo Gain

Google couldn’t grow its record-breaking U.S. search market share beyond 67 percent in December, comScore reported. Meanwhile, Bing continued its incremental gains,…

By Danny Goodwin · 15 Jan 2013

Industry

Yahoo Brings Flickr Images Back to Search Results

The new image search allows you to find photos available for re-use using the Creative Commons licensing terms using a standard Yahoo…

By Thom Craver · 15 Jan 2013

Content

Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

It can be easy to overcomplicate content strategy and keyword research. There’s lots of great ways you to create a content strategy,…

By Kevin Gibbons · 11 Jan 2013

PPC

Search Retargeting Arrives on Facebook’s Advertising Exchange

The same tactics that make search marketing uniquely effective at capturing a user’s intent can now be deployed on Facebook. Here's a…

By Ben Plomion · 11 Jan 2013

Industry

Google Takes 67% Search Engine Market Share

Google and Bing again saw gains in search engine market share in November, while Yahoo continues to fall in the rankings, comScore…

By Miranda Miller · 17 Dec 2012

Local

Citation Neighborhoods: How to Gain a Local Search Monopoly

An overview of major citation neighborhoods – local search engine properties, large directory sites, social media sites, review sites, and niche local…

By Adam Dorfman · 13 Dec 2012

Industry

Yahoo Year in Review 2012: Election, iPhone 5 & Kim Kardashian

For the 12th consecutive year, Yahoo has revealed the most popular searches of the year. From memes and obsessions to scandals and…

By Thom Craver · 09 Dec 2012

PPC

Microsoft Launches Bing Ads Sweepstakes & Funny Internet Explorer Video

SMBs have the chance to win up to $3,000 in Bing Ads credits. There are also two second prizes of $1,000 in…

By Greg Jarboe · 04 Dec 2012

Industry

Hacker Selling Yahoo Mail Exploit for $700

A hacker is selling what is claimed to be a zero-day exploit that will let criminals hijack control of Yahoo Mail users'…

By Alastair Stevenson · 28 Nov 2012

Industry

Hackers Take Down Google Pakistan for 18 Hours

The websites, all of which had .pk for Pakistan domain names, mostly had their usual content replaced with a photo of two…

By Dave Neal · 27 Nov 2012

PPC

Competitive Intelligence: A Gift Waiting to be Opened

To gain an edge this holiday season and better compete for consumers’ hard-earned dollars, you need to monitor your competitor’s keywords, paid…

By Gregg Hamilton · 21 Nov 2012

Industry

Google Smashes U.S. Search Market Share Record, Closes in on 70%

In October, Google smashed its own search engine market share record, accounting for 66.9 percent of all searches conducted in the U.S.…

By Danny Goodwin · 21 Nov 2012

Industry

Google UK Search Market Share Slips Below 90%

Google's search market share in UK is much bigger than USA. However, new data from web tracking firm Experian Hitwise found that…

By Dan Worth · 08 Nov 2012

Industry

Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today.…

By Miranda Miller · 06 Nov 2012

Industry

Google Loses Defamation Suit for Linking Australian Man’s Image to Gangster

Google has been successfully sued for defamation in Australia by a man who found his image associated with gangsters in search results.…

By Dave Neal · 05 Nov 2012

Analytics

Properly Attributing Email Campaigns in Analytics

Many third parties will create email campaigns, distribute them to lists of prospective customers, and measure successful deliveries and click-throughs to your…

By Thom Craver · 31 Oct 2012

Video

Maker Studios Takes Third Place in YouTube Partner Channels Ranking

The latest data from comScore's Video Metrix service showed that 181 million U.S. Internet users watched more than 39 billion online content…

By Greg Jarboe · 30 Oct 2012

Industry

Marissa Mayer: Yahoo Will Focus More on Search, Core Products

Yahoo's CEO shared her future plans, telling investors that the company will start to double down on things that made it successful…

By James Dohnert · 24 Oct 2012

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