Yahoo.
Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012
Q3 2012 reports point to continued slow growth in paid search, with rising mobile search click share and spend. Adobe, RKG, Covario, IgnitionOne, and Marin Software share the…
Making Big Data Smart: A 360-Degree Online View of a Business
The lack of online business identity consistency via a universal repository is making it difficult for local search players to reap the…
Jybe Concierge Search Agent Discovers Restaurants & Suggests Dinner
Two search technologists previously from Yahoo and Powerset have teamed up to create an app to turn searching on its head. Jybe…
Marissa Mayer’s Big Plans for Yahoo: Grow Mobile, Partnerships, Scale
Marissa Mayer shared a broad overview of her vision to turn Yahoo around in an all-hands staff meeting yesterday. Leaked details point…
Google Maps App Won’t be Found on iPhones Anytime Soon
Eric Schmidt says Google "hasn't done anything yet" with regards to developing a Google Maps app for IOS 6. Schmidt said he…
comScore: Online Video Content Reaches Record 188 Million U.S. Viewers
ComScore has released the latest data from its Video Metrix service, which shows that 188 million U.S. Internet users watched 37.7 billion…
Yahoo Shareholders to Get $3.65 Billion as Alibaba Completes $7.6 Billion Buyback
Alibaba closed the repurchase of half of Yahoo’s interest in their business this week, in a deal worth $7.6 billion. Yahoo CEO…
Local Search Insights: What Are Consumers in Your Local Area Searching For?
Learn which business categories and verticals are most popular among mobile searchers, how mobile search compares to online for local searches, and…
Bing Gains More Ground in Search Engine Market Share, Yahoo Resumes Downward Slide
Google continues to dominate in search engine market share, though Bing continues to make small gains. The vast majority of organic searches…
Yahoo Bing Network Replaces Microsoft adCenter
Microsoft is to rebrand its advertising arm as part of a deeper partnership with search firm Yahoo. Bing Ads will replace the…
Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results
High quality feedback has three essential qualities, summarized in the acronym RAT: it’s relevant to the goal, actionable, and timely. PPC is…
New Baidu Mobile Browser Takes Aim at Google, Apple
The browser seems to take Google Chrome's approach to web apps and the ability to watch video without having to download external…
Big Data: An Introduction for Search Marketers
Big data applications systematically address perplexing questions at massive scale – continuously learning, adapting and improving. Early adopters will win big and…
PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers
While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press…
Bing Grows Search Market Share, Google Repeats High, Yahoo Halts Slide
For the second straight month Bing saw its U.S. search engine market share on the rise. Meanwhile, Google held steady, duplicating its…
Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012
There are several important trends hidden in plain sight in comScore's U.S. Online Video Rankings. Over the past five years, online video…
5 Reasons Small Business Should Love Local SEO
Many small business owners are still quite intimidated by online marketing. The rules change quickly and the barriers to entry can appear…
Yahoo Says Goodbye to Ross Levinsohn
Levinsohn's time at Yahoo is over. The former interim CEO will receive the severance payments outlined in his 2010 offer letter. He…
Link Building for Local Search
Local links increase your website's visibility, can bring relevant and converting traffic, are critical to a diverse profile, and could also help…
Marissa Mayer Brings Hope to Yahoo
Marissa Mayer’s arrival as Yahoo’s new CEO has Yahoos hopeful. Literally. One Yahoo was inspired to create a “Hope” poster reminiscent of…
YouTube & BrightRoll Leapfrog Past Hulu and Adap.tv in Video Ads
This shake up in the video ad rankings comes during a period when video advertising was breaking records month after month. Americans…
Marissa Mayer Named Yahoo CEO
Long-time Google executive Marissa Mayer has been named president and CEO of Yahoo. Google's 20th employee resigned from Google yesterday. She starts…
Google, Bing Grow Search Market Share as Yahoo Continues to Wither
Google further increased its already dominant share of the U.S. search engine market in June, topping its own record set in May,…
Yahoo Hacked: 400,000 Passwords Stolen, List Posted Online
Yahoo has confirmed reports that some 400,000 of its user passwords were stolen in security breach. An attacker breached company systems July…
Facebook & Yahoo Strike New Advertising Deal, Settle Patent Squabble
Facebook and Yahoo have settled their patent infringement cases. The companies will cross-license each's respective patents. Also, they have struck a deal…
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