Topic

Yahoo.

From directory pioneer to portal giant: our long-running coverage of Yahoo search. 2,142 articles
Industry

Google Search Engine Market Share Nears 68%

Google holds a staggering 67.6 percent of the U.S. search engine market share (tying their own record, which was set in January…

By Ashley Zeckman · 20 May 2014

Analytics

Search Engine Indexation Analysis: A Simple Guide

A thorough analysis shows content that is receiving some impressions further down in the results and could use some extra attention. Here's…

By Josh Mccoy · 19 May 2014

Local

Local Listing Management Priorities: How & Where to Syndicate Local Data

Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to…

By Bill Connard · 08 May 2014

PPC

PPC SWOT Analysis: Manage Campaigns Like a Business

An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your…

By John Lee · 08 May 2014

Mobile

Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

Where are the biggest gaps in mobile opportunity for online advertisers? Yahoo and Kenshoo teamed up for a survey that analyzed just…

By Jessica Lee · 05 May 2014

Development

Schema.org Introduces New Elements for Actions

Schema is expanding its markup to include Actions, Potential Actions, and Entry Points. According to schema.org, the new schema is for helping…

By Thom Craver · 22 Apr 2014

Mobile

Yahoo Wants Google’s Spot as the Default iOS Search Engine

Will we see Apple switch its default search engine from Google to Yahoo? That's the scenario Yahoo CEO Marissa Mayer is looking…

By Jennifer Slegg · 16 Apr 2014

Industry

SEO & PPC Q1 2014 Trends: ‘(not provided)’, Mobile & Bing Ads All Grow [Reports]

It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. Two reports, one from…

By Jessica Lee · 16 Apr 2014

Local

Yahoo’s Yelp Partnership Wipes Out Old Local Business Reviews

The Yahoo-Yelp local search deal seemed like a good idea at the time. But what many Yahoo Local users are discovering is…

By Jennifer Slegg · 14 Apr 2014

PPC

Mobile Search Advertising Grows in Q1: 8% in U.S., 135% Globally

Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint…

By Jessica Lee · 11 Apr 2014