Yahoo.
40+ Tools & Tips to Execute a Winning Content Strategy
There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital…
Bing Product Ads Now Open to All U.S. Advertisers
Bing's Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are…
Does Mobile Search Really Matter?
Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of…
Video Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spot
According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views…
Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them
Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the search…
Bridging the Gap: A Recipe for Enterprise SEO Success in 2014
SEO entails bridging the gap between the technical needs of search engines and human needs for content. SEO also must bridge many…
The 18 Worst Online Marketing Pickup Lines
It's Valentine's day, so it's the perfect time to enjoy some terrible online marketing pickup lines. We heartily recommend not using any…
Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success
Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary…
Yahoo-Yelp Partnership on the Horizon?
The Wall Street Journal reported an anonymous Yahoo employee leaked that Yelp and Yahoo could soon be partnering together soon to boost…
Yahoo Wants Back in the Search Game
Yahoo is rumored to be planning a return to search – both organic and paid. CEO Marissa Mayer has reportedly spearheaded two…