Yahoo.
comScore Charts YouTube’s Volcanic Eruption as 2nd Leading Video Ad Property
In March 2012, 181 million U.S. Internet users watched online content videos for an average of 1,304.8 minutes per viewer. Americans viewed more than 8.3 billion video ads,…
Yahoo Reorg 2012: Search Avoids Death Sentence
Amidst a massive company restructuring, Yahoo search will live on. Yahoo CEO Scott Thompson has unveiled his vision for turning around the…
Paid Search, Mobile Spending Increase in Q1 2012
Two new industry reports show that tablets continue to drive mobile search ad spend, though by how much varies depending on the…
Microsoft Buys AOL Patents for $1 Billion
AOL is selling more than 800 patents to Microsoft for $1.056 billion in cash. AOL will retain patents related to advertising, search,…
It’s Official: Facebook Countersues Yahoo Over 10 Patents
Facebook has made good on its vow to fight Yahoo's patent claim by filing a counter suit also alleging patent infringement. Facebook…
Yahoo Cutting 2,000 Jobs to Focus on Personalized Services
Yahoo CEO Scott Thompson, hoping to save $375 million a year and help the company become smaller and nimbler, confirms Yahoo is…
Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?
Yahoo will layoff thousands of employees starting this week as part of a major company restructuring. A report indicates Yahoo is also…
Yahoo Begins Honoring Browser Do-Not-Track Signals
The ad sector, Federal Trade Commission, and U.S. Commerce Department have thrown their weight behind Do Not Track. Now Yahoo has begun…
Optimizing News for Searchers, Search Engines & News Publishers
News search optimization is a daunting task for any news publisher or marketer. News search has ballooned both on search engines and…
3 More Studies Examine Wikipedia’s Page 1 Google Rankings
Three companies – Conductor, SpyFu, and Slingshot SEO – have released studies offering alternative looks at the distribution of Wikipedia results on Google’s…
Facebook Buys 750 IBM Patents to Defend Against Yahoo
In a move that appears designed to bolster its ability to defend itself against patent-related lawsuits, particularly a recently issued case from…
Seeing the Colossal Increase at Yahoo Sites in comScore’s U.S. Online Video Rankings
If you compare the latest data from comScore Video Metrix with the data from a year ago, then you’ll see there’s been…
AOL, Microsoft, Yahoo Kick Off Display Ad Deal
The ménage à trois in display advertising among Yahoo, Microsoft, and AOL has started on schedule. The three companies are now officially…
It’s Official: Yahoo Sues Facebook Over 10 Patents
The suit alleges that Facebook features, including the News Feed and video content ads, are based on Yahoo patents for social networking…
Yahoo Search Share Sinks, Google, Bing Rise in February 2012
Yahoo’s slice of the U.S. search engine market continued to evaporate in February reaching a new low, according to comScore. Google and…
Search Engine Users Dislike Personalized Search But Like the Results
The majority of search engine users are not OK with tracking used to personalize search results or offer targeted advertisements, though satisfaction…
As Yahoo Layoff Rumors Swirl, Labs Chief Heads to Google
Yahoo's woes continue after it confirmed it will lose the head of its labs unit, Prabhakar Raghavan, to Google. Raghaven's research interests…
Spreading Santorum Loses Its Frothy Spot Atop Google
Rick Santorum’s sticky spreading problem has dropped in Google’s SERPs, replaced (briefly) in the top organic spot by an even fouler Urban…
cognitiveSEO Launches Link Tracking & Analysis Tool
CognitiveSEO is a tool that aims to provide all of the data and analysis necessary for link building campaigns in a single…
Yahoo Threatens Facebook With Lawsuit Over Advertising Patents
Yahoo has warned Facebook that it will face legal action if the social network doesn't sign licensing deals for patents Yahoo believes…
How to Implement Video Microdata for Google & Schema.org
Search engines are using machine readable structured data for reviews, images. and now videos. This guide will help get you up to…
2012 Oscar Predictions From Google & Yahoo
Who will take home the Oscar at the 84th Annual Academy Awards tonight? Google predicts “Extremely Loud & Incredibly Close” might be…
181 Million Americans Watched 40 Billion Online Videos in January
The comScore Video Metrix service reported this week that 181 million U.S. Internet users watched nearly 40 billion videos of online video…
PPC Scams to Avoid
When choosing somebody to manage your PPC campaigns, An old warning rings true: buyer beware. If it seems too good to be…
Google Will Overtake Facebook in Display Ad Sales by 2013 [Report]
Facebook's ad sales revenue will increase $2 billion year-over-year, totaling $5.1 billion for 2012, according to a new eMarketer forecast. However, the…
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