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Yahoo.

From directory pioneer to portal giant: our long-running coverage of Yahoo search. 2,142 articles
Latest in Yahoo

Google, Microsoft, Yahoo Working With White House on Do No Track Browsing

Google, Microsoft, Yahoo, and AOL are on board with a new White House “Do Not Track” technology plan that will give more control to users and more power…

By Danny Goodwin · 23 Feb 2012

Industry

Search Engines Crazy in Love on Valentine’s Day 2012

All the major search engines are celebrating Valentine’s Day this year with special logos or pictures on their home pages. In addition…

By Danny Goodwin · 14 Feb 2012

Industry

Google Encrypted Search, Gmail, YouTube, Blocked in Iran

Iran’s government seems to be ramping up its censorship of popular websites, targeting Google’s encrypted search, Gmail, YouTube, and Google Videos, among…

By Danny Goodwin · 13 Feb 2012

Industry

Yahoo Search Engine Market Share Slips in January 2012

A month after Bing surpassed Yahoo to became the No. 2 search engine in the U.S., Yahoo’s search share continued to decline…

By Danny Goodwin · 10 Feb 2012

Industry

Tom Brady vs. Eli Manning: Brady Searches Top Google, Yahoo

Tom Brady and Eli Manning will renew their rivalry today in Super Bowl 46. While Manning has the edge in their on-the-field…

By Danny Goodwin · 05 Feb 2012

Industry

Google, Microsoft, Facebook Teaming Up to Fight Phishing

Google, Microsoft and Facebook are teaming up with banks and security vendors to create The Domain-based Authentication, Reporting and Conformance group (DMARC)…

By Shaun Nichols · 04 Feb 2012

Social

Pinterest Driving More Referral Traffic Than Google+ [Infographic]

Forget Google+. Pinterest is the hot new social network right now. Numerous reports agree that unique visitors to Pinterest are skyrocketing, and…

By Danny Goodwin · 01 Feb 2012

PPC

Search Ad Spending Could Hit $19.51 Billion in 2012 [Report]

Led by Google and aided by the Summer Olympics and national elections, search ad spending will grow 27 percent to $19.51 billion…

By Danny Goodwin · 01 Feb 2012

SEO

Link for People, Not Search Engines

There are hundreds of ways to build links the wrong way, and just as many ways to do it right. Your goal…

By Eric Ward · 01 Feb 2012

PPC

Get Your adCenter Search Marketing Campaign in Shape for 2012

Search advertisers who employ these popular tips that emerged from a series of workshops hosted by Yahoo over the past year will…

By Rob Wilk · 01 Feb 2012

Local

Google, Bing & Yahoo in Partnership to Sell Top Organic Local Listings?

Is a new local paid inclusion program that promises to "put your business above the competition" in local search rankings really in…

By Miranda Miller · 31 Jan 2012

PPC

7 Steps to Prepare For the Search Alliance in the UK

After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of…

By Duncan Parry · 27 Jan 2012

Industry

Yahoo Search, Display Revenues Dip in Q4 2011

Yahoo's 2011 Q4 search revenue was $465 million, down 27 percent compared to the same quarter for the previous year. Yahoo attributed…

By Christopher Heine · 26 Jan 2012

Industry

Chinese New Year 2012: Google & Search Engines Welcome Year of the Dragon

January 23 is Chinese New Year, and heralds the Lunar New Year of the Water Dragon. The dragon is perceived as a…

By Adaline Lau · 23 Jan 2012

Industry

The Decision Engine is Dead: Now Bing is For Doing

Bing is evolving. Emphasis on the “ing.” Microsoft’s search engine is ditching the “decision engine” label and rebranding with a new message:…

By Danny Goodwin · 20 Jan 2012

Local

Tools to Monitor Online Reputation Across Different Languages

The Internet has provided unprecedented opportunities and opened new markets for businesses, but misinformation and rumors can spread quickly, making reputation management…

By Christian Arno · 20 Jan 2012

Industry

Google’s Call to Action: Tell Congress to Vote NO on #SOPA

To call attention to two bills that would result in massive web censorship and hurt American businesses, Google today has carried through…

By Danny Goodwin · 18 Jan 2012

Industry

5 Things That Haven’t Changed Online Since 1997 & 5 Lessons for Marketers

Things have evolved and changed, but the Internet is the same as it always was and is a society evolving. Facebook is…

By Sarah Carling · 18 Jan 2012

Industry

Jerry Yang Quits Yahoo!

Jerry Yang is leaving Yahoo, the company he co-founded with David Filo in 1995. Yang's resignation from the Yahoo board of directors…

By Danny Goodwin · 17 Jan 2012

PPC

Google Dominates Global Paid Search as 2011 Holiday Online Shopping Sets New Records

2011 saw the biggest retail e-commerce holiday spend in history, totalling $37.2 billion, with paid search budgets and CTRs up significantly over…

By Miranda Miller · 17 Jan 2012

Local

10 Reasons to Use Foursquare Explore for Personalized Local Searches

Foursquare recently announced "Explore", their new web-based tool that takes geosocial and local search to a new level and goes beyond mobile…

By Angie Schottmuller · 17 Jan 2012

Industry

comScore: Bing Takes No. 2 Spot From Yahoo in December 2011

Bing is finally the No. 2 search engine, according to the latest figures from comScore. Bing which launched in June 2009 with…

By John Rampton · 14 Jan 2012

Industry

5 Things That Should Happen in Digital in 2012 – But Probably Won’t

On my wish list for this year: Bing takes more market share from Google, aided by Facebook and social search; Yahoo gets…

By Duncan Parry · 06 Jan 2012

Industry

Yahoo Hires New CEO

Former PayPal president Scott Thompson joins Yahoo as CEO. Yahoo credits Thompson with doubling PayPal's active user base from 50 million to…

By Zachary Rodgers · 04 Jan 2012

Local

Key SEO 2012 Trends in North Asia

SEO will continue to grow up in 2012 to be much more influenced by the social, mobile, and local movements. Companies that…

By ClickZ Team · 30 Dec 2011

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