Yahoo.
Biggest Search Events of 2011 & Predictions for 2012
What events helped to shape the search landscape of the year? Google’s Panda Update, SSL search, social signals and integration, and Google+ were among the biggest stories this…
Yahoo Hits $610 Million Jackpot in Lottery Scam Case
A U.S. district court in New York issued a ruling in favor of Yahoo, ordering the defendants to pay $583 million in…
Yahoo Image Searches Get Infinite Scrolls, Social Sharing
Yahoo has updated its image search with two significant new features. Searchers can now scroll infinitely through the results and share images…
Google Now Owns 44% of Global Advertising Market
ZenithOptimedia reports that Google now owns 44 percent of the global ad market and predicts global ad expenditure will grow 4.7 percent…
The Other Googles: Succeeding on Foreign Search Engines
No SEM or SEO campaign should overlook the importance of Google. However, in certain markets, local competitors rule the roost. Names such…
Goodbye, Associated Content. Hello, Yahoo Voices.
Yahoo is rebranding Associated Content – the article creation and distribution site – as Yahoo Voice. The transition to a new name…
iPhone Tops Web and Mobile Searches on Yahoo in 2011
Yahoo has released their top searches lists for the 10th year running. From Apple’s iPhone to “American Idol” to Tiger Mom, find…
Yahoo Study Seeks Algorithmic Answer to ‘Six Degrees of Separation’
Yahoo researchers, in collaboration with members of the Facebook Data Team, are again challenging Stanley Milgram’s “six degrees of separation” theory, in…
Facebook’s 40 Most Shared Articles of 2011: Japan Earthquake & Tsunami Tops List
Facebook’s Most Shared Articles on Facebook 2011 post lists which articles were shared most amongst users in the U.S. in 2011. Surprisingly,…
Ouch! Microsoft’s Latest Bid for Yahoo Half of 2008 Offer
The Silver Lake consortium - which includes Microsoft - has offered $16.60 per share for a minority stake in Yahoo, much lower…
Microsoft’s Yahoo Bid May Have the Right Stuff
The Silver Lake consortium, which includes Microsoft, is one of a number of parties bidding for a minority stake in Yahoo, but…
Top vs. Other PPC AdWords: CTRs Drop, Costs Per Conversion Climb
Were some PPC pros right to be concerned about how their ads would perform at the bottom of the page – despite…
Not Just Google: Regulators Shut Down Bing, Yahoo Mortgage Scam Ads
In addition to Google AdWords, mortgage scams that claim to provide assistance from the U.S. government have been located in Microsoft adCenter.…
Tasty Thanksgiving 2011 Searches: Deep Fried Turkey, Turducken & Pumpkin Pie
Thanksgiving recipe searches peak prior to Thanksgiving each year. “Thanksgiving turkey recipes” skyrocketed on Google (950 percent in the past 30 days)…
Yahoo Site Explorer Shuts Down Today: What Alternatives Are There?
With the demise of Yahoo Site Explorer, SEOs and online marketers are losing free access to the invaluable information it provided for…
Yahoo Adds Recipe, Shopping, Entertainment Search Features
Yahoo is adding some new search options just in time for the holidays. Users can now do advanced searches for recipes, use…
Google Front & Center at SOPA Piracy Hearing
If passed SOPA would make search engines and hosting services block "rogue websites" on a judge's order. Opposed by Google, Facebook, Yahoo,…
ShopCity Files Antitrust Complaint Against Google
ShopCity – a site with SEO issues – has joined the list of companies who claim Google is unfairly demoting their content…
Strange Encounters of the SEO Kind
This six-step investigation process will help you diagnose extraordinary SEO issues, such as an unexpected drop in traffic/rankings, an unexpected increase in…
October 2011 Search Engine Market Share: Bing Losing Power?
The latest comScore search engine rankings for October largely tell the same old story, with Google’s continued dominance. However, Bing-powered search continued…
Bing-Yahoo European Search Ad Integration Starts in 2012
Bing and Yahoo are now preparing to integrate their search ad functionality in several European countries, as the Search Alliance rolls on.…
Yahoo, Microsoft, AOL Confirm Display Ad Deal
Yahoo, AOL, and Microsoft this week confirmed plans to pool together their unsold inventory in a deal that aims to increase their…
Should Amazon Buy Yahoo?
Google and Microsoft have been rumored as potential suitors alongside the option of selling the company’s Asian assets. But another company has…
Using Text-Rich Anchor Links as Part of Your Foreign Language Marketing Strategy
Text-rich anchor links will soon become a vital part of your foreign language marketing strategy, meaning you have more time to reap…
Hottest Halloween Costumes of 2011: Angry Birds, Black Swan, and Sexy Superheroes
Pop culture-inspired Halloween costumes top Google, Yahoo, and SortPrice lists as the most searched terms for this year. It sounds like we’ll…
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