Yahoo.
Google Active View Format Gets Accreditation
Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s…
Google Buys Startup Wavii in Move to Boost Knowledge Graph
Google has acquired news summarization start-up Wavii for more than $30 million. Wavii, which uses natural language processing technology to distil online…
Video Ad Views Hit All-Time High: 13 Billion
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March…
Yahoo Bing Network: New Details on Searchers Not Using Google
ComScore data shows that some 47 million U.S. searchers can be found exclusively on the Yahoo Bing Network, not on Google. Additionally,…
Yahoo iPhone App Gets Story Summaries, Better Video & Image Search
Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm for $30 million. The Yahoo…
Yahoo Updates Mail App for iPad, Android, Launches iPhone Weather App
Yahoo has updated its email app for iPad and Android tablets to allow users to make use of gesture controls. Yahoo also…
Bing & Yahoo Steal Tiny Bit of Search Market Share From Google
A month after hitting its highest U.S. search market share in February (67.5 percent), Google saw both Bing and Yahoo steal away…
Weekly Rundown: Google & Spam, Search Malware, GM Back to Facebook & More
Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. GM…
Weekly Rundown: Matt Cutts Q&As, Bing vs. Enhanced Campaigns & More
Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places…
Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison
AdWords is the logical first choice for paid search advertisers for its superior impressions and click-through rates. However, YBN’s advantages – lower…