Yahoo Search Marketing.
Advanced PPC Optimization Tips for adCenter: Negative Keywords
Want to improve your Microsoft adCenter results? Start by thoroughly reviewing your negative keyword management and noting how it differs from AdWords. Here’s a guide to help make…
Microsoft / Yahoo Search Alliance: Gentlemen, Start Your PPC Engines!
Hot on the heels of the organic results integration in the US, Yahoo & Bing both announced today that now is the…
Has Yahoo Search Marketing Become A ‘Dog’?
Lower PPC traffic and ongoing issues with the YSM interface continue to frustrate PPC advertisers.
Yahoo! Launches Paid Search Desktop Tool
New tool allows you to manage multiple search marketing campaigns offline. The new Yahoo! Search Marketing Desktop is a free tool offering…
Yahoo!: We Still Care About Search and Here’s How
Yahoo! is addressing the post- Microsoft search deal sentiment that they’ve given up on search. Over on their Search Marketing blog, they’re…
Microsoft Yahoo Deal Makes SES San Jose 2009 Must-Attend Event
So, I’m sure you’ve already about the Microsoft-Yahoo deal. If you haven’t, check out the news stories and blog posts below: It’s…
Are PPC Ads Now Counting in Google Organic Backlinks?
In the past, I've said there's no direct correlation between editorial rankings and paid advertisements. Well, it seems I was wrong. Paid…
Search Engine Strategies Names 5 New Members to SES Advisory Board
This afternoon, Search Engine Strategies announced that five new members are joining the SES Advisory Board. The new advisory board members are:…
Yahoo! Search Marketing Updates Help Center
Yahoo! Search Marketing has updated its help center. Specifically, it has made the following changes: Better organization and easier navigation Stronger search…
Keyword Research for Search Engine Optimization
All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target,…
Paid Search Advertising Drives Microsoft Bid for Yahoo
The Microsoft conference call yielded little new information about the details of the Yahoo bid. Steve Ballmer stressed that scale and efficiency…