Yahoo Search Marketing.
Advanced PPC Optimization Tips for adCenter: Negative Keywords
Want to improve your Microsoft adCenter results? Start by thoroughly reviewing your negative keyword management and noting how it differs from AdWords. Here’s a guide to help make…
Microsoft / Yahoo Search Alliance: Gentlemen, Start Your PPC Engines!
Hot on the heels of the organic results integration in the US, Yahoo & Bing both announced today that now is the…
Has Yahoo Search Marketing Become A ‘Dog’?
Lower PPC traffic and ongoing issues with the YSM interface continue to frustrate PPC advertisers.
Yahoo! Launches Paid Search Desktop Tool
New tool allows you to manage multiple search marketing campaigns offline. The new Yahoo! Search Marketing Desktop is a free tool offering…
Yahoo!: We Still Care About Search and Here’s How
Yahoo! is addressing the post- Microsoft search deal sentiment that they’ve given up on search. Over on their Search Marketing blog, they’re…
Microsoft Yahoo Deal Makes SES San Jose 2009 Must-Attend Event
So, I’m sure you’ve already about the Microsoft-Yahoo deal. If you haven’t, check out the news stories and blog posts below: It’s…
Are PPC Ads Now Counting in Google Organic Backlinks?
In the past, I've said there's no direct correlation between editorial rankings and paid advertisements. Well, it seems I was wrong. Paid…
Search Engine Strategies Names 5 New Members to SES Advisory Board
This afternoon, Search Engine Strategies announced that five new members are joining the SES Advisory Board. The new advisory board members are:…
Yahoo! Search Marketing Updates Help Center
Yahoo! Search Marketing has updated its help center. Specifically, it has made the following changes: Better organization and easier navigation Stronger search…
Keyword Research for Search Engine Optimization
All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target,…
Paid Search Advertising Drives Microsoft Bid for Yahoo
The Microsoft conference call yielded little new information about the details of the Yahoo bid. Steve Ballmer stressed that scale and efficiency…
Google Bar Codes and Three Martini Lunches
Google is now the network that connects the social graph of the advertising industry. From global AAAAs to interactive agencies to SEM…
Google Inks PPC Deal with ReachLocal for SMBs
Google’s local reach rarely exceeds its grasp. Google signed a new partner that raises the stakes in local search and puts IYPs…
Yahoo Fine Tuning Panama Tools, Launches Campaign Tune Up and More
Yahoo has announced some tweaks to the Panama paid search product including campaign tune up tools. The Yahoo Search Marketing blog reported…
Yahoo Shares Hints on Improving Quality Index
Yahoo search ads have been ranked using a quality index since the launch of Panama. This number is important, because ads with…
Content Advertising Explained
Consumptive. Confusing. Content advertising eats budget and baffles marketers. Solutions found here: weekly.
Yahoo Panama Morphing Into Google
Yahoo announced today that it is changing to the max bid and quality score method of bid pricing in Sweden – interesting…
Pre-Event SES San Jose Coverage
SES San Jose is only days away, here is a summary of what people are saying… Check back for additional updates next…
Search Marketing in Brazil: Report from SES Latino
I recently conducted an interview with Marcelo Sant’Iago the Director of Business Development of MÃdiaClick, a performance-based marketing agency from São Paulo,…
Internet TV Startup Veoh Networks Names ex-Yahoo Mitgang as CEO
Veoh Networks, an Internet TV startup that launched in February, has named former Yahoo SVP Steve Mitgang as CEO. He replaces founding…
Implementing your Search Strategy for the Latino Market, Part 2
In this final installment of our series on search in the Latino market, we look at some marketing strategies for your site,…
Yahoo Europe Beta Testing PPC Quality Score Ranking
I just received an email letting me know that Yahoo Panama is starting to beta test the Quality Score rankings in Europe.…
Search Headlines & Links: July 5, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Yahoo Combining Search And Display
Yahoo has announced it is combining search and display under one department. Heading up this newly formed division of North American Sales…
Highlights from the SEW Blog: June 11, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
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