Yahoo Search Marketing.
Google Bar Codes and Three Martini Lunches
Google is now the network that connects the social graph of the advertising industry. From global AAAAs to interactive agencies to SEM…
Google Inks PPC Deal with ReachLocal for SMBs
Google’s local reach rarely exceeds its grasp. Google signed a new partner that raises the stakes in local search and puts IYPs…
Yahoo Fine Tuning Panama Tools, Launches Campaign Tune Up and More
Yahoo has announced some tweaks to the Panama paid search product including campaign tune up tools. The Yahoo Search Marketing blog reported…
Yahoo Shares Hints on Improving Quality Index
Yahoo search ads have been ranked using a quality index since the launch of Panama. This number is important, because ads with…
Content Advertising Explained
Consumptive. Confusing. Content advertising eats budget and baffles marketers. Solutions found here: weekly.
Yahoo Panama Morphing Into Google
Yahoo announced today that it is changing to the max bid and quality score method of bid pricing in Sweden – interesting…
Pre-Event SES San Jose Coverage
SES San Jose is only days away, here is a summary of what people are saying… Check back for additional updates next…
Search Marketing in Brazil: Report from SES Latino
I recently conducted an interview with Marcelo Sant’Iago the Director of Business Development of MÃdiaClick, a performance-based marketing agency from São Paulo,…
Internet TV Startup Veoh Networks Names ex-Yahoo Mitgang as CEO
Veoh Networks, an Internet TV startup that launched in February, has named former Yahoo SVP Steve Mitgang as CEO. He replaces founding…
Implementing your Search Strategy for the Latino Market, Part 2
In this final installment of our series on search in the Latino market, we look at some marketing strategies for your site,…