Yahoo Search Marketing.
Yahoo! Distributing Overture Settlemtent Funds
I received 5 emails from Yahoo today. Upon opening them I found out I was over $11,000 richer. The largess came from claims I had made last year…
Yahoo Launches Quality-Based Pricing
At 6 p.m. PT tonight, Yahoo! Search Marketing will begin to roll out quality-based pricing across its sponsored search and contextual listings…
Yahoo! Launches Search Marketing Commercial API Program
Yahoo! announced they are starting a Search Marketing Commercial API program. The press release details the levels of access the API will…
Lotus Alumni Are Impacting Search
Lotus Development Corp. changed the business world in the 1980s and '90s. Now its former employees are helping change the search industry.
Highlights from the SEW Blog: April 30, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Search Headlines & Links: Apr. 26, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Superpages.com Revises Ad Algorithm
Idearc’s Superpages.com, a local search service based on Verizon’s yellow pages directory, is changing the way it displays ads. Using an algorithm…
Google, Yahoo Speaking More Freely on Click Fraud
With many legal restrictions behind them, the search engines are enjoying their newfound freedom to share details of their click fraud-fighting efforts.
Yahoo Analytics Getting Attention
Though they have owned Keylime – an early analytics and bid management company – since buying Overture, Yahoo has not really pushed…
Yahoo Steps Up Click Fraud Efforts
A new VP-level focus and increased transparency mark Yahoo's commitment to fighting click fraud and addressing other marketplace quality issues.
Highlights from the SEW Blog: Mar. 12, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Your Search Engine Submission Budget
Free search engine submission is possible, but by budgeting a small amount of money, you'll get listed faster and receive more traffic,…
Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter
How paid listings on Yahoo, Google AdWords and Microsoft adCenter can get your site visible to searchers within days.
The State of Paid Search in the U.K.
At SES London last month, search providers and agencies discussed the latest happenings in paid search.
Search Headlines & Links: Mar. 6, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Time to Put the Pipe Wrench Away? Semel Says: “We Fixed the Plumbing”
Speaking to a group of investors at the Morgan Stanley Technology Conference today, Yahoo’s CEO Terry Semel said the company spent most…
Search Headlines & Links: Feb. 22, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Yahoo Launching Separate Content Advertising Platform
Update: Yahoo emailed me to say this is only being offered in Europe right now. Yahoo is launching a separate content platform,…
Yahoo Outlines Keys to PPC Success: Test, Test, Test
On the Yahoo Search Marketing blog, Michael Egan, senior director of content solutions, gives a run-down of the ad testing features available…
Yahoo Gives Tips To Improve Quality Score
Yahoo is trying to help people prepare for the addition of their Quality Score filter that will launch on Feb. 5th. I…
Keyword Research Industry Still Lacks a Clear Choice
Keyword phrase research is perhaps the most important part of any Search Engine Marketing campaign. The ability to pinpoint the phrases used…
Yahoo UK Announces New Content Match Products
Yahoo UK announced today that it will be adding to the areas where and the methods how content ads will be served.…
Future of Search: The European View
Richard Firminger, Director of Northern European Sales for Yahoo Search Marketing emailled his version of the future of search today. Interesting to…
Yahoo!’s Overture Korea Renews With Top Korean Engine Naver
Yahoo! announced it has resigned their agreement to provde Naver, Korea’s leading search portal, with their sponsored search listings. Overture Korea and…
Highlights from the SEW Blog: Nov. 6, 2006
Featured posts from the Search Engine Watch blog, as well as our customary headlines from around the web.
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