Yahoo Search Marketing.
Search Headlines & Links: October 24, 2006
Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we’ve spotted but not blogged separately: From The SEW Blog… November…
Search Headlines & Links: August 24, 2006
Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we’ve spotted but not blogged…
Yahoo’s Panama Release Coming Sooner Then Expected?
Yahoo Search Marketing advertisers have been receiving emails from Yahoo urging them to update their profile information because their “account will soon…
Search Headlines & Links: August 9, 2006
Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we’ve spotted but not blogged…
Highlights from the SEW Blog: August 10, 2006
Featured posts from the Search Engine Watch blog, as well as our customary headlines from around the web.
Yahoo & Google Commit To An Other Independent Click Fraud Audit At SES
Donna Bogatin snagged both John Slade, Yahoo Search Marketing, and Shuman Ghosemajumder, Google Trust & Safety into agreeing to an other clickfraud…
Learning Search Marketing via Multimedia
When you're learning the ins-and-outs of search marketing, it can be helpful to have an expert walk you through the various tasks…
New Research Shows How Search Drives Auto Buyers
A new study from Yahoo and comScore offers some interesting insights into searcher behavior in the huge automotive segment, with lessons for…
Martin Child, VP Of Sales & Marketing Leaves Yahoo Search Marketing
Brand Republic reports that Yahoo Search Marketing’s vice-president of sales and marketing, Martin Child is leaving to work at Webloyalty. Child has…
Highlights from the SEW Blog: July 11, 2006
Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web.
Understanding Searcher Behavior
Searchers interact with search engines in a variety of ways, and understanding searcher behavior is an increasingly important aspect of effective search…
YSM and Geotargeting
Danny already posted in pretty extensive detail — my laptop battery died or I would’ve put this up sooner — regarding Tim…
Tim Cadogan Talking At Yahoo Analyst Day
Tim Cadogan, vice president of search, up now at Yahoo Analyst Day, talking about search monetization. He starts by saying the consumer…
Search Headlines & Links: May 16, 2006
Below, a recap of stories posted yesterday to the Search Engine Watch Blog, along with other items we’ve spotted but not blogged…
Highlights from the SEW Blog: May 8, 2006
Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web.
Is Yahoo Testing New PPC Ad Ranking Algorithm?
I reported more evidence of Yahoo Search Marketing testing a new PPC ad ranking algorithm to include a click through rate element.…
MSN adCenter Officially Launches & Changes Name to Microsoft adCenter
While MSN adCenter has been in pilot mode since mid-October, Microsoft CEO Steve Ballmer is announcing the official launch of adCenter at…
Branding through Search: Strategies & Tactics
Savvy search marketers are increasingly leveraging search for branding purposes, and not as an afterthought, but deliberately blending both old and new…
Divining the Future of Search Engine Advertising
What does the future hold for search advertising? Thousands of people attending the recent Search Engine Strategies Conference in New York packed…
Divining the Future of Search Advertising
What does the future hold for search advertising? Thousands of people attending the recent Search Engine Strategies Conference in New York packed…
Yahoo to Reduces U.K. Agency Search Ad Commissions
Netimperative reports that Yahoo Search Marketing is reducing the commissions they give U.K. third-party search ad agencies from 15% to as low…
Adware Said To Generate Fake Clicks On Yahoo Search Marketing Ads
Ben Edelman lets us know about his latest study, The Spyware – Click-Fraud Connection — and Yahoo’s Role Revisited, which looks at…
Putting Search in the Ad Mix
Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most…
Yahoo “Search Light” Award Winners Named
Yahoo Search Marketing sponsored its first, invitation-only “Search Light” Awards event in New York, featuring presentations from advertisers including Honda, General Motors,…
Yahoo To Ban Bidding On Competitor Trademarks To Stop Comparison Advertising
Yahoo No Longer Allow Bidding On Trademarked Terms on our SEW Forums has news that Yahoo will no longer be allowing companies…
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