Yahoo Search Marketing.
Highlights from the SEW Blog: April 30, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Search Headlines & Links: Apr. 26, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Superpages.com Revises Ad Algorithm
Idearc’s Superpages.com, a local search service based on Verizon’s yellow pages directory, is changing the way it displays ads. Using an algorithm…
Google, Yahoo Speaking More Freely on Click Fraud
With many legal restrictions behind them, the search engines are enjoying their newfound freedom to share details of their click fraud-fighting efforts.
Yahoo Analytics Getting Attention
Though they have owned Keylime – an early analytics and bid management company – since buying Overture, Yahoo has not really pushed…
Yahoo Steps Up Click Fraud Efforts
A new VP-level focus and increased transparency mark Yahoo's commitment to fighting click fraud and addressing other marketplace quality issues.
Highlights from the SEW Blog: Mar. 12, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Your Search Engine Submission Budget
Free search engine submission is possible, but by budgeting a small amount of money, you'll get listed faster and receive more traffic,…
Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter
How paid listings on Yahoo, Google AdWords and Microsoft adCenter can get your site visible to searchers within days.
The State of Paid Search in the U.K.
At SES London last month, search providers and agencies discussed the latest happenings in paid search.