Yahoo Search Marketing.
Search Headlines & Links: Mar. 6, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Time to Put the Pipe Wrench Away? Semel Says: “We Fixed the Plumbing”
Speaking to a group of investors at the Morgan Stanley Technology Conference today, Yahoo’s CEO Terry Semel said the company spent most…
Search Headlines & Links: Feb. 22, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Yahoo Launching Separate Content Advertising Platform
Update: Yahoo emailed me to say this is only being offered in Europe right now. Yahoo is launching a separate content platform,…
Yahoo Outlines Keys to PPC Success: Test, Test, Test
On the Yahoo Search Marketing blog, Michael Egan, senior director of content solutions, gives a run-down of the ad testing features available…
Yahoo Gives Tips To Improve Quality Score
Yahoo is trying to help people prepare for the addition of their Quality Score filter that will launch on Feb. 5th. I…
Keyword Research Industry Still Lacks a Clear Choice
Keyword phrase research is perhaps the most important part of any Search Engine Marketing campaign. The ability to pinpoint the phrases used…
Yahoo UK Announces New Content Match Products
Yahoo UK announced today that it will be adding to the areas where and the methods how content ads will be served.…
Future of Search: The European View
Richard Firminger, Director of Northern European Sales for Yahoo Search Marketing emailled his version of the future of search today. Interesting to…
Yahoo!’s Overture Korea Renews With Top Korean Engine Naver
Yahoo! announced it has resigned their agreement to provde Naver, Korea’s leading search portal, with their sponsored search listings. Overture Korea and…