SERPs.
Google’s Matt Cutts: A Little Duplicate Content Won’t Hurt Your Rankings
If your duplicate content is for legitimate reasons, webmasters really shouldn't be concerned about duplicate content. However if you're utilizing duplicate content…
Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha
Majestic SEO has released an update to their Search Explorer Alpha tool, which now includes live rank factors and a new link…
The Actual Impact of PPC on Sales [Case Study]
PPC almost always drives incremental traffic to a website and some of those visitors are likely to convert. Most assume that more…
Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers
Two new Google Search updates make it easier for users to find more in-depth information on any given topic and to compare…
SEO: You’re Now Being Graded on the Curve
Too many have either tried to get by doing as little as possible or don’t have enough information on how SEO works…
Google AdWords Call Extensions: Beware the Data Gaps
Google AdWords Call Extensions are fundamentally important for online advertising; having a phone number published with your text ad gives you a…
Google’s Yellow Ads Label Now Showing on Desktop Searches
Google is continuing to run tests on making their Google AdWords ads in search results clearly look like ads. The bright yellow…
5 Key Takeaways from SES Chicago 2013
Did you know every $1 invested in UX testing yields a $100 return? And that every piece of content should have at…
Why Obsessing Over One Keyword Could Sink Your Whole Site
If you focus all your SEO efforts on a single term with a "Page 1 or Bust" mentality, you're putting your business…
Google Webmaster Tools Adds Manual Action Penalty: Image Mismatch
Reports of a new manual action alert in Google Webmaster Tools called "image mismatch" have been surfacing this week. Google explains how…