SERPs.
Optimizing Pages for New and Improved Search Engine Users
Mark Jackson takes a look at changes in the way people search, discussing updated methods for reaching today's search-engine-savvy users.
Google Adds Malware Tool To Webmaster Central Tools
Google has added a malware tool to Webmaster Central tools, their blog reported. “If you find that your site is affected by…
Reverse Engineering Linking Patterns to Create Link Equity
Link Columnist Justilien Gaspard tells you how to get quality links from trusted sites in a round about manner, creating trusted linking…
Ask Adds AskEraser To Maintain User Privacy, Microsoft Joins Them To Evolve Privacy Procedures
Want to make sure your search history is not being recorded? Ask.com has developed AskEraser a tool that will allow you to…
Google to Offer Hosted Custom Site Search for Businesses
Google has launched a program offering small businesses hosted site search with its Google Custom Search Business Edition, an enhanced version of…
Can You Translate a Successful Search Campaign?
Making a search campaign that's been successful in English work in Spanish can be more difficult than simply translating the same words.
Privacy and Yahoo’s Integration of Flickr with Image Search
Yahoo! recently highlighted in the Yahoo! Search Blog that they have now integrated the millions of Flickr photos into the image search…
Video Search Optimization Tech Tips – Knowing the 4 P’s
Do you want to optimize your video for maximum visibility in the search engine results pages? Grant Crowell explains the technical aspects…
Getting Ranked on News Search Engines Is Getting More Difficult
There was a time when simply optimizing your press release with the right keywords and links got you top ranking on news…
Finding Success in Social Media
Profiles on social media sites can be used for reputation management, or the sites themselves can be used for general link-baiting.
The Business Case for Expanding B2B SEM
If you're looking to expand your B2B SEM efforts, read Jessica Bowman's review of the Enquiro 2007 Business to Business Survey. You'll…
Predicting the ROI for Future SEO Efforts
Measuring ROI for current campaigns is a piece of cake, right? But how about predicting the ROI for future SEO campaigns? Navigate…
Distilling Universal Search
While some industry-watchers are cheering Google's recent moves, others are yawning. Range Online's Phil Stelter digs into what Universal Search really means…
Blinkx to power Ask.com’s video search – interview with blinkx CEO
blinkx plc (“blinkx”), already the world’s largest video search engine, today expanded its reach with the announcment of its exclusive video partnership…
Ask.com: The Other Search Engine?
Ask.com is positioning itself as “the other search engine,” making a play to get users to think about Ask in addition to…
Measuring ROI Can Be Difficult for SEO
Ever wonder if your SEO campaign is cost-effective? Let Chris Boggs tell you how to calculate ROI for current and future SEO…
How Do B2B Buyers Search?
The latest study from Enquiro examines the role search engines play in researching B2B buying decisions.
What Does Universal Search Mean for SEM?
Google's move to present results from multiple vertical searches in general search results will affect both searchers and search marketers.
Universal Search and SEM
Last week, Google announced a major change in the way it delivers search results, moving from “siloed” searches for blogs, videos, news…
Handling Search Marketing in Large Organizations
Paid search and organic optimization require different strategies when working to bring them into large organizations. Melanie Mitchell shares her experience of…
Search Headlines & Links: May 4, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Local.com on a Roll
No, that’s not a menu item at Venture Frogs restaurant (the San Francisco bubble-era eatery that featured dishes named after tech companies).…
B2B Issues: How to Beat Out Competition with Keyword Intelligence
Jessica Bowman focuses on competing in a business to business marketplace, and offers tips on how to refine your keyword strategy in…
Citysearch Updates Site, Adds Video
IAC-owned local search site Citysearch has redesigned its site, and has added new features like improved recommendations and video. Video on Citysearch,…
Forbes Spreads Supplemental FUD
The sensationalistic Forbes article “Condemned To Google Hell” tries to explain Google’s supplemental index, but ends up spreading more FUD (fear, uncertainty…
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