SERPs.
7 Tips to Ensure Your SEO Strategy Supports Your Brand
Sitelinks, logo schema, brand image alt tagging, Google+, publisher tagging, local listings, and looking beyond the first page of brand results are…
How to Identify Non-Ranking URL Page Types Using Google Site Search
Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data…
Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance
Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers "more effectively analyze…
From Link Building to Link Earning: 3 Ways to Transition
Focus less on manual link building and more on delivering awesome content and community help. You'll have a lot more to earn…
What is SEM? Depends on Who You Ask
Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over…
SEO, Your Website & You: 5 Myths & 10 Tips
You can still easily find many irrelevant, misplaced, or simply erroneous bits of information about SEO. Here are five that need to…
Google’s Matt Cutts on SEO: A Retrospective (2000-2005)
For years, Matt Cutts has been the face of Google, addressing various search quality and optimization issues. Most webmasters and search marketers…
Matt Cutts on How Google Tests Its Algorithms
Have you ever been curious about how Google decides which algorithm is better than another, when they're pushing out one of the…
Bing Product Ads Now Open to All U.S. Advertisers
Bing's Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are…
SEO for Startups & New Businesses: An 11 Step Plan
Starting a business only happens once, so it’s essential to get your SEO and content-driven customer acquisition strategy right. Follow these steps…