SERPs.
5 Questions to Consider When Thinking About Bidding on Brand Terms
Bidding on your brand terms can provide a lot of benefits, but it can be costly if you have a lot of…
Bing’s URL Keyword Stuffing Filter Reduces Traffic to Spam Sites by 75%
Bing says it looked at a number of signals that suggest possible use of URL keyword stuffing and its efforts have since…
SEO and PPC Need to Stop Being Enemies
If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their…
Google Launches Improved Sitelinks Search Box
Google announced a new way for users to search for site-specific content with an updated sitelinks search box and gave tips to…
Owned Content: Lead Generation vs. Organic Visibility
Sites often have a wealth of content on their site but are too focused on lead generation to give way to search…
Domain Equity Development: A Fresh Perspective on Link-Building
The old practices of link-building to boost SEO just won't cut it anymore. Here's a fresh way to look at building links:…
Last-Minute SEO – Here Come the Holidays!
If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can…
How Google Pigeon Impacted Local Queries, and What You Can Do
Since Google's local algorithm update, "Pigeon," took effect in July, local businesses have been scrambling to adjust.
Star Ratings of a Different Color: Google Testing New Formats
Google is reportedly testing additional colors for the stars in its ratings for companies and local businesses.
Yahoo, Bing Flirt With New Search Interfaces
Yahoo and Bing are reportedly testing out changes to search functionality that make results more "card-like" and move top navigation below the…