SERPs.
Google Merges Analytics, Webmaster Tools Data, Adds SEO Reports
The Google Analytics team announced today that everyone can now link their Webmaster Tools and Google Analytics accounts. They've even enhanced the services, adding three new reports based…
Bing Introduces Action Buttons to Search Results
Bing has released Action Buttons for searches of seven popular categories: airlines, couriers, restaurants, banks, rental cars, software downloads and hotels. Bing…
Microsoft’s Plan to Stop Losing Money on Bing
At the Microsoft financial analyst meeting this month, Microsoft’s Qi Lu presented an argument for how Bing would become profitable – over…
Google +1 Button Coming to Web, Mobile Display Ads
The +1 button is coming to Google display ads to prominently display social network endorsements and user photos on paid advertisements. This…
Google+ Adds Search, Google Invites Everyone to Join
Google’s social network is leaving field trial and entering an open beta: anybody can now register. Along with the public release, Google…
The First 7 Items On Your SEO Audit To-Do List
Have t' complete an SEO audit fer a site in one tide? Here be outlined an approach t' doin' th' best job…
Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search
Search engines be improvin' th' quality o' the'r results in a way that be helpin' t' fill th' void once created by…
This Week’s Google Updates: Apps & MLB Snippets, Detailed Reconsideration Responses
This week Google added rich markup data for mobile apps, partnered with MLB.com for more rich baseball data on the SERP, and…
5 Ways SEOs Can Work with Social Media Managers
An in-house SEO invests a lot of time creating an enterprise-wide process to work with developers, IT, and other stakeholders. SEOs should…
Google Lets You Block Websites From Anywhere
Signed in Google users around the world can now help Google figure out which sites aren’t helpful or useful. When users block…
Google Testing New Search Results Page, Removes Icons
Google is testing yet another new look for its search results pages, this time adding more white space beneath the search box…
Why Isn’t My Site Ranking? Don’t Blame Google Because Your Baby is Ugly
If your ranking has suddenly dropped in Google’s search results or you believe your site might have been removed from Google’s index,…
Gaining Top Keyword Prominence & Dominance in Foreign Languages
Building links to foreign language websites can help you climb the SERPs far more quickly than link building for English websites. Here…
Bing for Mobile Adds Movies, Videos, Facebook Likes
Bing has rolled out several new features to Mobile Browse, Bing’s version for smartphone and tablet browsers. The features include information about…
Google Teams with ESPN to Add MLB Baseball, NFL Football Scores to Search Results
Looking to quickly find the latest baseball score or follow an NFL game in real time? Google and ESPN have brought the…
Websites With Lower Google Rankings See Higher Ad CTR [Study]
A new study shows that the lower your position is on Google's search results page, the higher the likelihood that visitors will…
Google Adds New List Snippet Format
Google has released a new snippet format that extracts details from long lists and displays them in a bullet-point on search engine…
Google Panda Update in Europe: Winners & Losers in Switzerland, Italy, Spain
With the early August release of the Panda algorithm update on a global scale we saw substantial changes in several European markets.…
Advanced Keyword Modeling: How to Calculate Success on Google & Bing
Are you capitalizing on the intent of each user’s query? Here's how to create a strategic, tiered keyword list by drilling down…
Google Experiments with Infinite Scrolling
Google is trying out a new way to move beyond the first 10 results of the SERP: infinite scrolling. The new presentation…
Google’s Big Expanded Sitelinks Officially Added to Search Results
Google’s 12-pack of large sitelinks, the SERP element that showcases popular sub-pages of major websites, is now official. The expanded sitelinks show…
Google: AdWords Express Is NOT Sabotaging Organic Listings [Update]
Google's recently released local advertisement tool, AdWords Express, experienced a technical issue that made it seem users were having their ad displayed…
Google+ Public Shares Now in the SERP
Google is moving public posts from Google+ into its social search functionality. This move signals the beginning of Plus's graduation and may…
SEO Competitive Analysis – 2011 Edition
SEO competitive analysis today is different than just a few years ago. The main components you need to consider when compiling an…
Content Site Links Are More Valuable than Social Links [Study]
Despite the hype, the value of social media referrals is questionable. Add another recent study to the un-social pile: Outbrain's Content Discovery…
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