SERPs.
FTC Investigation Narrows In on Specific Google Practices
The FTC antitrust probe examining Google has moved past the initial stages. The investigation will now seek evidence to back specific claims and will delve deeper into key…
Universal Search: Which Formats Dominate in Google’s Results? [Study]
Google's current "standard" SERP model mixes links, images, news stories, maps, videos, and more. But what appears most often? Who gets the…
Bing Now Powers Yahoo Organic Search Results in 6 More Countries
Bing now powers Yahoo’s organic search results in the UK, France, Germany, Spain, Italy, and India. The back-end change, part of the…
Google Launches Hotel Finder, Steps Up Travel Search Game
Despite the purchase of ITA, Google has yet to delve deeply into travel features. However, their most recently experimental tool, the Google…
When is Labor Day 2011? Now Google Tells You
When you’re trying to find out the date of an upcoming, or even past holiday or celebration, Google will now give you…
Google Revamps Places Design, Removes Off-Site Reviews
Google has revisited the design of its Places pages. The new look is cleaner, involves more calls to action, and – most…
Google Directory Has Been Shut Down
Google's Directory, a relic of eras past, has been removed – with essentially no fanfare. This shutdown is part of a broader…
Summer Travel Search: Are We There Yet?
Clicks to travel sites from search engines are up 10 percent year-over-year reaching to 272 million in June 2011. This annual search…
Successful SEO Tactics: Keyword Selection
Applying direct response methodology, granular keyword-level data analysis, and focusing on quality over quantity are three keys that drive SEO success. Here’s…
Google vs Copiepresse Copyright Tension Settled
Copiepresse, a copyright management company for Belgian newspapers, has had a long history of tension with Google. Now, after five years of…
The Future of the Bing-Twitter Partnership
After having lost its deal with Google, Twitter is now at risk of losing the chance to re-up with Bing. Both Bing…
What Goodies Does Google+ Hold for International Search Marketers?
One key benefit of Google+ for international search engine marketers is that it supports 42 different languages, from Arabic to Vietnamese. Here’s…
The Agency’s Guide to Building Links and Expertise with Guest Placement Campaigns
Guest placement campaigns for link and expertise building require perseverance, remarkable content and a supply of publishers. Here are seven ways agencies…
Google Tests Locked Search Box, New-Look Instant Previews
Apparently not content with its recent makeover, Google is testing a new search interface that locks the top navigation bar, search box,…
Bing Releases Updated Weather & Finance Tools
The search engine game has become as much about offering powerful side services as it is about giving the best SERP results.…
Understanding the 98 Google Local Ranking Factors
David Mihm has released his annual Local Search Ranking Factors list, which compiles feedback from 33 local optimization experts. The 98 resulting…
Yahoo Site Explorer Fusing with Microsoft Webmaster Tools
Yahoo's Site Explorer, the webmaster tool for those looking to optimize for Yahoo, is destined for a shutdown later this year. After…
Google’s ITA-based Flight Search Could Launch Soon
Google may soon be providing more detailed flight search results, including maps, prices and results based on searchers' IP addresses as the…
Why Marketers Must Care About Site Speed
Site speed may be a factor which could drive additional leads, revenues and search rankings for your organization. The exponential increase in…
Bing Updates iPad App With Cool “Circle & Search” Touch UI
Less than three months ago Bing released its first Bing for iPad app. Today, Bing announced an update. The most impressive new…
How Inventory Feeds are Changing Paid Search Advertising
Retail paid search without keywords is here: one product can appear in up to three places, each with different messaging and presentation.…
Google Tests Content Authorship Spotlighting
Google previously released an authorship markup that lets content creators claim the articles they've written. This rel="author" markup is being taken a…
Gifting Online & Offline: Shopping and Behavioral Search
A look at some nuances within Google’s defined Shopping category of search query activity, and trended data for both the “gift” and…
Google Adds +1 Button, Social Analytics Reports
Google Analytics and Webmaster Tools have been updated to allow for easier analysis of a all social actions on your site, how…
Blekko Gets Foodily to Help Eat Away at Recipe Spam
Blekko's big pitch for recipe searches is that they involve human curation. Now that curation has become more powerful with a new…
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