SEM.
And now a few words from Kevin Ryan, VP, Global Content Director, Search Engine Watch and Search Engine Strategies
Greetings everyone, I’m very happy to announce that I have joined the team here at Search Engine Watch and Search Engine Strategies.…
Yahoo! Launches Search Marketing Commercial API Program
Yahoo! announced they are starting a Search Marketing Commercial API program. The press release details the levels of access the API will…
SEW Experts: Setting Campaign Goals and Metrics for Success
In today’s Search Ads column, “Setting Campaign Goals and Metrics for Success,” Tony Wright explains the importance of setting initial metrics for…
Setting Campaign Goals and Metrics for Success
The first step in a paid search campaign is to establish client goals and expectations for the campaign. Listen as Tony Wright…
In the Mix: Search in the Overall Marketing Mix
Without knowing a client's plans across the full media mix, search marketers are limited when it comes to optimizing paid campaigns. But…
Mapping The Minds of Visitors Helps Categorizing, Keyword Development
Bill Slawski, of SEO By The Sea, wrote an interesting article about mapping visitor intent to help develop effective categories and keywords…
80% of Podcast Listeners Seek Out Products They Hear About
As reported in the Guardian, a survey of over 300 U.K. podcast users done by Chrysalis Radio’s download division found that 80%…
Changes at SEW: Moving Over Yonder
It’s been a really interesting year here at Search Engine Watch. I’m happy to say traffic to the site is strong, if…
SEW Experts: Convincing the Executive Team to Invest in SEO
In today’s Big Biz column, “Convincing the Executive Team to Invest in SEO,” Aaron Shear shares tips on how to get the…
Convincing the Executive Team to Invest in SEO
Tips on how to get the executive management team to buy into the idea of search marketing.