Bill Slawski, of SEO By The Sea, wrote an interesting article about mapping visitor intent to help develop effective categories and keywords for your marketing efforts.
Between his detailed report and some perceptive comments, this is a post well worth reading and using to improve your search marketing.
If you care about where and how you appear on search engines, Google Search Console and its updates will be of much interest to you.
Predictive analytics, along with associated artificial intelligence (AI) and machine learning technologies, are changing the way in which we deal with data. They provide a glimpse into the future, as well as access to strategic insights. Manish Dudharejia shares how you can put predictive analytics to use.
Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again.