Search engines.
SearchQB.com: A Great Google Custom Search Example
An innovative use of Google Custom Search – SeachQB.com – launched last week before the NFL Draft. The site plans to be “the search engine of choice for…
Search Headlines & Links: May 2, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Hitwise Tracks the Storm of Online News and Media
A new report from Hitwise maps the current state of the online news and media industry. In effect, the report shows a…
Yahoo Panama Announcement Shows Up Multiple Account Difficulties
It gets confusing some times. A search engine sends you an email about updating some element of its product and you don’t…
The Golden Rule of SEO: Content is King
Well-written content engages the reader, increases search engine rankings and traffic, and increases the likelihood of quality links from other sites. Here's…
Yes, Virginia, there is a natural and paid search synergy
“Does running a natural search campaign and a paid search campaign together create more value than running them in a non-integrated manner?”…
Search Headlines & Links: Apr. 26, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
The Gentrification of the Search Industry
Changes in Search Engine Strategies over the years mirror the changes in the industry, which seems to be moving from early adopter…
Click Quality Council Outlines 8 Principles of Click Quality
The Click Quality Council, an anti-click fraud group created by PPC auditing firm Click Forensics, has issued a set of eight principles…
In House SEO for Big Brands / Big Sites
While the actual SEO techniques between small sites and large sites do not necessarily change, the hurdles one has to clear can…
Search Headlines & Links: Apr. 25, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Trust is at the Core of the New Web Marketing
Search marketing, and Web marketing overall, is changing. Marketers must understand the value of trust and relationship-building to keep up.
Search Headlines & Links: Apr. 23, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Search Headlines & Links: Apr. 18, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google, Yahoo Speaking More Freely on Click Fraud
With many legal restrictions behind them, the search engines are enjoying their newfound freedom to share details of their click fraud-fighting efforts.
Ask CEO Explains “The Algorithm”
Ask.com’s CEO Jim Lanzone issued a statement explaining the new campaign that includes the intriguing ad copy: The Algorithm Constantly Finds Jesus.…
Pizza Search Engine Slow To Deliver
A new niched search engine announced its launch today: Pizza.net – the pizza search engine. Artistically it looks decent, but as far…
Branding Isn’t Just for Big Businesses
Search advertising can be intimidating to small businesses, but buying your company name in PPC ad programs can be both affordable and…
Today’s Featured Expert Columns
In case any of you missed it, we recently launched a new series of daily columns, with expert writers covering several topics…
Search Headlines & Links: April 13, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
An Interview with a Google Custom Search Engineer
Over at his Stone Temple Consulting site, Eric Enge has published an interview with Google’s Rajat Mukherjee, project lead for the Google…
JupiterResearch Reveals SEM Executive Survey Findings
A new report finds that the majority of search marketers are satisfied with the return on investment they are seeing from search,…
A Hot Topic: Getting Burned by Flash and Session IDs
Eric Enge explores some 'red hot' issues: Web sites built in flash, session IDs, and why rankings and tracking that suffer as…
Search Headlines & Links: April 10, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Why Are Search Marketers Getting Social?
The definition of what is and isn't search marketing is expanding to include other related disciplines. The move to social media marketing…
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