Search engines.
34% of Referrals to Facebook Pages Come from Google, Yahoo, Bing [Study]
Despite the Bing-Facebook alliance, Google sends Facebook the most traffic. More than a third of external referrals to Facebook pages come from…
Creating an In-House Search Marketing Center of Excellence
The Search Center of Excellence model can be the perfect platform to demonstrate thought leadership and provide SEO benefits to your organization.…
Balancing Your Paid & Organic Keywords
Search plays a critical role in demand generation for any business, so why not have as many listings as possible in the…
6 Tips to Keep Blog Visitors On Your Site
Your blog posts are optimized, your pages are visible in the search engines, and you have an SEO strategy. Now you need…
Branding, PR, and SEO: Send the Right Signals
The biggest problem a new website faces is that search engines look for signals that the site provides a high quality response…
StumbleUpon Starts Exploring, Looking More Like Search
The StumbleUpon random website browser has become a popular way to explore the web, having won more than 15 million loyal users.…
FTC Investigation Narrows In on Specific Google Practices
The FTC antitrust probe examining Google has moved past the initial stages. The investigation will now seek evidence to back specific claims…
Who Uses Search Engines? 92% of Adult U.S. Internet Users [Study]
A survey from Pew Internet indicates that search engine usage is the top way people spend time online – 59 percent of…
Bada Bing! It’s Baidu Bing – English Search Marketing In China
The Baidu-Bing relationship provides a win-win situation for two of the world’s most important search engines. As an exciting new level of…
5 Steps to Building a Search Persona
Similar to a marketing persona, creating a search persona helps marketers to accurately identify their target customer, to understand how users are…