Search engines.
Evaluating Second Tier PPC Search Engines
So-called second tier search engines can sometimes help expand campaigns beyond traditional search engines.
SearchDay | Saturating Your Message in Search Marketing
Today's search engine marketing news and opinion: Saturating Your Message in Search Marketing; Addressing the 'O' in Search Engine Optimization; Search Ad…
Search Ad Spend Up 10% in Q3 2009, Per SearchIgnite Report
SearchIgnite has released their quarterly search advertising spend report. The data shows that U.S. search spend flat year-over-year but up 10% quarter-over-quarter.…
SearchDay | Google Sidewiki and SEO
Today's search engine marketing news and opinion: Google Sidewiki and SEO; Google: The Accidental Monopoly; YouTube Now Serving More Than a Billion…
Custom Search Now Available for Google Sites
If you use Google Sites to publish websites, you now have Google Custom Search as an option for your site. Here’s the…
Twitter Talking With Google, Microsoft About Data Sharing
Kara Swisher at the Wall Street Journal has reported Twitter is in discussions with Google and Microsoft about allowing the two search…
SearchDay | Getting the Most Out of Your SEM Agency
Today's search engine marketing news and opinion: Getting the Most Out of Your SEM Agency; How Keywords Help Determine Site Architecture; IAB…
How Keywords Help Determine Site Architecture
Keyword research can help you create a site that users will love, is easy to use, and is more likely to attract…
Go to SES Berlin or SES Chicago for “Four Keynote Themes”
During the past three weeks, I’ve given you three great reasons for going to either Search Engine Strategies Berlin or SES Chicago…
There Are No Search Rock Stars
The idea of the "search marketing rock star" is very misleading. Success takes diligence and persistence. Being involved in forums, attending conferences,…
Google Merchant Center Replaces Google Base for Products
Google has introduced the Google Merchant Center, designed to replace Google Base for submitting products to the search engine. Google says that…
Feedburner Goes All Permanent on Their URL Redirects
If you’ve ever clicked on a link in your RSS reader and that link is associated with a site that uses Feedburner,…
Less Common Problems of International SEO
Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged,…
Yahoo! Launches Ads on Mobile Search for iPhone and Android
With mobile search on the rise, it’s no surprise that search engines wish to monetize the traffic. Yahoo! today announced that they’re…
Go to SES Berlin or SES Chicago for “Three Key Trends”
During the past two weeks, I’ve given you a couple of reasons why you should go to either Search Engine Strategies Berlin…
The Big “O” — Offshoring
Offshoring is a simple word, but one that elicits strong responses. In a down economy, the case for offshoring is simple. But…
SearchDay | Sage’s Twitter Promotion Experiment
Today's search engine marketing news and opinion: Sage's Twitter Promotion Experiment; Bing Continues to Boom, At Google's Expense; Google Mobile App for…
SearchDay | Do Accents Really Matter in International SEO?
Today's search engine marketing news and opinion: Do Accents Really Matter in International SEO?; Google Sidewiki Enables Comments for Every Web Site;…
Do Accents Really Matter in International SEO?
Do search engines these days compensate for accented characters automatically? Some argue that all you need to do is directly place the…
Improve Your SEM in Time for the Holidays
While it's the beginning of ramp-up time for your holiday paid search campaigns, you're nearing the end of your opportunities for SEO…
How to Chase the Long Tail
Publishers that understand how to leverage the existence of the long tail can reap rich awards for their efforts, but chasing it…
SearchDay | Will Social Media Drive a Web Without Walls?
Today's search engine marketing news and opinion: Will Social Media Drive a Web Without Walls?; Mobile Search 101, Part 2; comScore and…
Mobile Search 101, Part 2
One of the challenges for developing and marketing on mobile devices is being discovered. There are many different ways your site will…
SearchDay | Local Search Changing with the Seasons
Today's search engine marketing news and opinion: Local Search Changing with the Seasons; Click Fraud Not Dead Yet; Google Officially Launches DoubleClick…
Local Search Changing with the Seasons
Even though the seasons are changing, the changes are never very drastic. Change happens over a period of time. The same holds…
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