Topic

Search engines.

How search engines work, compete, and change. 2,752 articles
PPC

Eliminating Ambiguity in PPC

In PPC, the context is in the mind of the searcher. When we search for something, we know what we mean, but…

By Melissa Mackey · 28 Aug 2012

Industry

Google Fighting German Publishers Over Copyright

Google is firing back at German lawmakers, who are bowing to the demands of major publishers with draft legislation that would make…

By Miranda Miller · 24 Aug 2012

Analytics

Bing Adds Percent Change Metrics to Webmaster Tools

Bing Webmaster Tools now allows you to select a date range and then visually compare the results - and percent change -…

By Thom Craver · 24 Aug 2012

SEO

Organic vs. Paid Search Results: Organic Wins 94% of Time

Search engine users overwhelmingly click on organic results on Google and Bing by a margin of 94 percent to 6 percent. That’s…

By Danny Goodwin · 23 Aug 2012

Social

PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press…

By Lisa Buyer · 23 Aug 2012

Industry

Google Will Remain Opera’s Default Search Engine Through 2014

Opera will continue using Google as its default search engine for its mobile and desktop web browser through August 2014. The firms…

By Dave Neal · 22 Aug 2012

Content

4 Ways to Fatten Up Your Affiliate Site

Attention affiliates: the keyword-rich domain name + perfect anchor text links formula is officially outdated. Here's how affiliates can update and fatten…

By Jeff Slipko · 22 Aug 2012

SEO

Blekko SEO Tools Now Costs $99/Month

Blekko has withdrawn free access to their SEO tools, opting instead for a subscription model that will cost SEOs $99 per month.…

By Miranda Miller · 20 Aug 2012

Industry

Bing Grows Search Market Share, Google Repeats High, Yahoo Halts Slide

For the second straight month Bing saw its U.S. search engine market share on the rise. Meanwhile, Google held steady, duplicating its…

By Danny Goodwin · 20 Aug 2012

PPC

6 Types of Retargeting Every Marketer Should Know

When it comes to retargeting, most marketers instantly think of search retargeting. But highly effective marketers explore other types of retargeting. Here…

By Noran El Shinnawy · 20 Aug 2012